Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on features that keep visitors to your site longer & coming back for more
Text of Compelling Sites
1. sticky sites
once they visit, help them stick around
2. Cate Indiano DesktopMedia
Utilizing CS4 and a bunch of other mostly free tools!
how many manage your own sites
what products do you use?
what type of content are included
how often is it updated
How long are people sticking around?
What are they looking at?
What tool are you using?Google Analytics
5. what kind of elements keep them 6. widgets
Widget box: everything from countdown to polling to SM feeds
posted to youtube and then to site, lets demo
dropped into flash component, and/or added in dreamweaver
rotating banners or carousels
9. social media
integrate your social media presence with badges
How to set up a feed
just as you know your subscriber base for email marketing, you can have a subscriber base for your site,feedburnercan track it
Live streaming entertainment!
(they have a facebook app too)
15. want to learn more? The Marketing Technology Training Certificate Program 104 hours of New Media training delivered onsite or online 7 college credits final project: a marketing proposal complete with ROI fantastic student kit of books and a flip video camera need to upgrade your skill set but cant afford to? check with your statesincumbent worker training fund ! 16. cate brosseau indiano