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Compelling Stories Crafting

Crafting Compelling Stories

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This is the slide deck from my session on crafting presentations that deliver a compelling message. For the story to be compelling, it must create a sound business case that is foundationed on data and evidence and yet appeal to the right brain.

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Page 1: Crafting Compelling Stories

Compelling StoriesCrafting

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&Thank YouGood Morning

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Why are we here?

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Why are we here?

What can be changed?

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Why are we here?

What can be changed?

How?

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Markets are conversations

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Presentations are conversationsalso

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How did we

it all up??

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3

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1Mistaking

legibility for communication

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2

Bad examples

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343 slides

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3

Bad advice

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55% 38%

7%Words

ToneBody Language

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7 ! 7

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Junk old learnings

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Report Story

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Report Story

exhaustive dramatic

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Topical Narrative

Data Meaning

Information Story

Fact Metaphor

Framework

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Report Story

exhaustive dramatic

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Report Story

exhaustive dramaticPresentation

explanatory

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Report Story

exhaustive dramaticPresentation

explanatory

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Ignite

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Emotions…

create attention

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Attention…

creates meaning

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Meaning…

creates memory

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Tell me a fact and I’ll remember

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Tell me a truth and I’ll believe

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Tell me a story and I’ll put it in my heart forever

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The shortest distance between two people is a story!!

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No!!new!stories

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Just!‘Retold’

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35 years of research

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Overcoming the

monster

The

Quest

Voyage and

Return

Rags to

$$$$Comedy :-)

Tragedy ;-(

Rebirth 7

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But...

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1 2 3Build up Crisis Redemption

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Not so FAST

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Use Specific Data1Evi

denc

e

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Use Specific Data1Evi

denc

eDi!erent Types of Evidence2

‣ Qualitative and Quantitative‣ Multiple Arguments‣ Causal Arguments‣ Evidence your argument too!

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Use Specific Data1Evi

denc

eDi!erent Types of Evidence2

New & Di!erent Information3

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Stories are illustrations...

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not proof.

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1 2 3Build up Crisis Redemption

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123

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123

Situation or Complication

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123

Situation or Complication

Resolution

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123

Situation or Complication

Resolution

Example / Evidence

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123

Situation or Complication

Resolution

Example / Evidence

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123

Situation or Complication

Resolution

Example / Evidence

SCoRE

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S Generic

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S Generic

Non-controversial

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Co State the problem

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Co State the problem

Not a Question

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RFROM TO

Think

Do

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E Directly related

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E Directly related

Hypothetical

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E Directly related

Hypothetical

Metaphor

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Lets start building...

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!"

Resources

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Whole New Mind

Dan Pink

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The Seven Basic Plots

Christopher Booker

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Made to Stick

Chip & Dan Heath

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ROCKSTARPresentation

COMING SOON