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How will Disney measure the success of the new Shanghai Park?

• Customer Satisfaction

• Brand Recognition

• Cultural Competency

Customer Satisfaction

• Attendance

• Return Sales

• Length of Stay

• Average Spending per Guest

Brand Recognition

Getting Disney on the brain

1. Merchandise & Food Sales2. Media3. Web Activity

Brand Recognition: Merchandise & Food Sales

• Onsite Sales

• Offsite Sales

Brand Recognition: Merchandise & Food Sales

Park Sales (Onsite)

Brand Awareness

Offsite Sales

Brand Recognition

Brand RecognitionMedia

• Networks

• Movies

Brand RecognitionWeb Activity

• Facebook & Other Social Media

• Data Collection and Analytics

Improved Cultural Competency

• Absence of Protests

• Local Media Acceptance

• Popularity of Culturally-Tailored Rides

• % of Attendees that are Local

Increased Shareholder Value

Increased Shareholder Value

1.3 billion307 million