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Presentation for IABC Richmonmd on 09/11/08 Audio will be available later this week.
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Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Gaining Visibility with Facebook & Linkedin
Nhat PhamSUCCESSWERKS, LLCIABC/Richmond ~ September 11, 2008
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Why Linkedin & Facebook?• # 2 & # 3 Social Networking Sites
• Network
• Get Feedback
• Enhance your search engine results
• Gain Visibility
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Top 3 Traffic
MySpace: 60.3M, up from 55.4MFacebook: 24.9M, up from 20.0MLinkedIn: 7.8M, up from 7.4M
• Year-over-year, traffic at the big three were up as follows:
MySpace: 8%Facebook: 98%LinkedIn: 319% * From Nielson Online June 2008
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Crossover Traffic• LinkedIn shares 42% of its members with Facebook
and 32% with MySpace
• Facebook visitors are “maturing”:
In June of 2007, nearly over 35% of Facebook traffic came the 18-24 year old segment, compared to around 22% in June 2008. With the bulk of this traffic shifting towards the 25-35 year old group
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
• Personal
• Social Oriented
• Less Selective
• Optional Free Services
• Privacy
• Professional
• Business Oriented
• More Selective
• Optional Paid Services
• Privacy
Facebook vs. Linkedin
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Build your Network faster
• Find influencers
• Join Groups
• Use import & plug-in tools
• Update often - Newsfeeds
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Becoming the influencer
• Add value• Introduce, suggest & recommend• Become your Group Administrator
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Getting Feedback
• Start a Group
• Contribute to Groups
• Ask your Network
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Strategies
• Develop a purpose & strategy
• Allot time (daily, weekly)
• Update, Update, Update
• Use other web tools
• Get help
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Social Mobile
• Anytime Anywhere
• Update more often
• Any device
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Social Mobile
• Blackberry, Windows Mobile, iPhones
• Update anytime anywhere
• Upload pictures & video
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Advanced Strategies
• “Pimp” your page
• Use plug-ins
• Tool bars
• Ad Sense
• Target market
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Cautions
• Blasts or Spam
• Ranting
• Over Accepting
• Privacy & Filtering
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
Facebook or Linkedin?
• What is your goal?
• Who are you trying to influence?
• Where is your sphere of influence?
Can you do both? ...
Gaining Visibility with Facebook & Linkedin
© 2008 SUCCESSWERKS
SUCCESSWERKS Additional coaching & training contact @
[email protected](804) 708-7637
www.linkedin.com/in/nhatpham