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What does Enterprise 2.0 look like

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What is Enterprise Social Media?

Enterprise social media focuses on the use of online social media among people who share business interests or activities

A critical success factor of Enterprise 2.0

Transformation of the traditional channels of communication within an enterprise. Move from broadcasting to collaboration

Creating an eco-system beyond the walls of the enterprise. Customers, suppliers and employees within a hyper-connected communication matrix

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Communication is the key

Customers Suppliers

Internal Stakeholders Media & other animals

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And Communication is Changing

Face to Face Telephone Email Uni or bi-directional Limited number of channels and

participants in a conversation Protocol bound

Blog Wiki Social Networks Tele-presence Message boards Microblogging Context-driven 360 degree Collaborative

Before After

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Do it Now!

Your customers are on social network

Your suppliers are on social network

Your employees are on social network.

Are you happy to be a dinosaur?

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How does Social Media help?

Open Communication

N-dimensional

Low cost of ownership

Promotes collaboration

Empowers employees

Reduces power-distance

Carries communication beyond

the fire-walls

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PM and Social Media. Some adoption facts….

76% of organisations use social media in project management

 There are more than 123,000 members in LinkedIn’s Project Manager Networking Group -- an increase of 45 percent in the past year

Nearly 7,000 YouTube videos about project management

A rapidly growing member base in other social media outlets such as the Project Management Institute’s online Communities of Practice, Yahoo’s PMP® Best group and Google’s PMHUB group.

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How can you use Social Media in a project context?

Marketing

Sales pitch

Customer Service

Public Relations

Due Diligence

Investment Bankers

Proof of Concept/ R&D

Crowd Sourcing

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Before making a social media plan ASK…..

What is the nature of the project? Highly confidential? In public domain?

Who are your customers? How does their social media footprint look like?

How mature is your organisation in terms of social media?

What are your organisation’s social media policies?

What communication goals do you have? Are your target audience on social media? Think out of the box here.

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Selecting Social Media Tools

Select tools according to - Your objectives – educate, inform, buy, sell, etc- Scope that is Internal or External- Size of audience - Type of audience – e.g. students or retired pensioners- Type of content to be shared- Nature of communication e.g. One to One, Broadcast, Collaborate- Frequency of communication

Example twitter for general news feed updates or yammer for updates within the

company

Once you have selected the tools, establish the channels. A twitter account or a YouTube channel. Remember online id’s are at a premium. Reserve one at the earliest.

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Managing Internal Communication

The internal communication goals typically are

- Collaborate- Keep everyone involved- Leverage company wide knowledge base- Communicate status- Brainstorm on issues- Share - Promote best practices

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Enterprise Social Media Tools

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Tool Selection Contd..

Goals Tool Audience Used to

Collaborate Yammer Project TeamSenior ManagementCustomersSuppliers

Share FilesEdit DocumentsConverseEvents, Questions, Polls, Groups etc

Share Best Practices

Confluence Wiki Project Team Create and share knowledge, ideas, best practices

Converse Salesforce chatterIBM Sametime

Company wide Discuss/ debateConverse

Announcements Yammer Enterprise wide Status updatesOne to one/ broadcast messages

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Managing External Communication

Create a media plan for the project

Select frequency, message content and outpost according to the nature and audience of the communication

Use to build PR or communicate key milestones: A bridge has been built

Company Websites. Branded Communities.Twitter, Facebook, LinkedIn, YouTube, Reddit. Online Press Releases. Multimedia releases including photo galleries and videos.

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Case Study - Deloitte

Deloitte is a show-case example of enterprise social media implementation

The largest network of yammer users

Developed new products using social media platforms which now drive revenue.

Made tangible improvements to the business from harnessing the collective wisdom of its people.

Engaged 4500 people in the process of building a marketing strategy

Used social media to blitz the competition and grab share of mind in the media and government, through the innovative way Deloitte used Twitter for the last Federal

Budget.

Thank You• Rimjhim Ray• http://in.linkedin.com/in/rimjhimray

Tweet @GlobeSlother