Social media 101 for Emergency Managers

Social media 101 for Emergency Managers Kicking and Screaming into the

21st Century

Social media is scary…

OMG IDK WTH this says b/c IMHO all of these acronyms are confusing. FWIW I still say it’s NSFW. LOL j/k.

Social media is necessary.

• Spans all demographics• Where news and issues

are shared and discussed (and quickly)

• The future of our communications

Who/Where are these people?

What difference does it make in community preparedness?

Run! Go! Do! SAVE!

Prepare, educate, enable, sustain.

What difference does it make in emergency management?

• Prepared communities are more resilient, require a lot less “rooftop rescue”

• Communications become as important as first response by integrating them into your culture

• Fear/uncertainty inclusiveness/situational awareness

Social Media fits into every aspect of the EM Cycle

How to avoid common area disasters, what potential threats there are

Kit supplies, evacuation

plans, contact information, etc.

Where to find assistance, reopen dates, behavioral health resources

Shelter info, when to

evacuate, threats, areas

to avoid

What to use?

• Start with the big players • Know which one is best for your message• Don’t worry about them all at once• It’s okay to be human– No really, it’s okay.

The Big Guys

• – Short, prompt messages (140 characters) – Continuous updates – #hashtags

• – Longer, interactive messages – Group dialogue – #hashtags

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=6fOuos4vip4C4M&tbnid=VmrajMMWMrh8SM:&ved=0CAUQjRw&url=http://logo-e.blogspot.com/2012/07/twitter-logo.html&ei=1MB3UpmUKdTFqQH6xoC4Aw&bvm=bv.55819444,d.aWc&psig=AFQjCNECX9WtiZ91A_4ZHqnVQu0eAor-Wg&ust=1383666244560595

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3zMRFPBotRCKXM&tbnid=HHDgHYDNXjMjkM:&ved=0CAUQjRw&url=http://webplatform.org/stewards/facebook&ei=csF3UoIcwZaqAe_rgcAM&bvm=bv.55819444,d.aWc&psig=AFQjCNGp6qNuAzgvsseNmDkFYYpUl--CiA&ust=1383666388075142

And then, try these guys

• Videos– YouTube: unlimited

time– Vine: six seconds– Instagram: 15

seconds• Photos– Instagram– Flickr

• Blogs– WordPress– Blogger

• All of the Above– Google Plus– Tumblr – Pinterest

Expand Your Professional Network

…Along with the “Big Guys”

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=696OE2xoqbGhFM&tbnid=0N-2qSZemN3Z9M:&ved=0CAgQjRwwAA&url=http://socialmediamarketingkelowna.com/our-social-media-services-we-can-help-your-business-grow/internet-marketing-social-media-workshops-in-kelowna/&ei=Mm2GUqy_E4ep4AOQtICYAg&psig=AFQjCNGdOtTtI8W3LZ9ELlF8fzbDP63mnQ&ust=1384627890352890

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=QdoKpUaZ7-_jCM&tbnid=fd5XYScGBwQLvM:&ved=0CAgQjRwwAA&url=http://www.wiu.edu/student_services/career_development_center/skype.php&ei=vW2GUqvOErWi4APToYD4CA&psig=AFQjCNGkFdDyT96tWEdBT_Znbv8oGbATeA&ust=1384628029345561

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=kYVJfHTAIgWPPM&tbnid=gpcmiFDYsZBEVM:&ved=0CAUQjRw&url=http://voxer.com/&ei=m22GUuukDpKx4APExYFY&bvm=bv.56643336,d.dmg&psig=AFQjCNFN4OVJAFafdBfzH-iQ3b6LKAsFTg&ust=1384627966091202

Why should I use these?

• Sustainable • Engaging• Builds credibility• Humanizes our field • Increases our professional network

And if I don’t?

• The conversation will happen anyway, without you.

Write this down.

• What platforms does my agency need now? – What do we have that we need to use better?

• Why do we need these? • What are our obstacles? – Who can help us overcome them?

• Where is our authority? • What can I do on my own?

Write this down too.

#SMEMchat – Every Friday, 11:30 a.m. CST

Tanya Ferraro@tjlasagna

[email protected]/tjlasagna

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ze1sql1cGAPlGM&tbnid=h_uVesXjeyatRM:&ved=0CAUQjRw&url=http://racetalkblog.com/2010/01/15/twitter-connect/&ei=9lSFUuH9JPKssATt9YGwBg&bvm=bv.56343320,d.dmg&psig=AFQjCNH7JgrzeajvYaFptnXsvMIbPS1NdA&ust=1384556139449246

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Social media 101 for Emergency Managers