Social Media for Enterprisefocusing on the human side

Cristina Costa

know your audience

photo by Flickr ID Affendaddyhttp://www.flickr.com

/photos/khiltscher/3272098155/

from you to us

Stop broadcasting!

http://www.flickr.com/photos/25813335@N00/3708549622

Start communicating

http://www.flickr.com/photos/27590559@N02/3962331058

Welcome to the Participatory Web

More than an image...

Credibility

Influence

Uniqueness

Confidence

Reputation

Communication

More than a blog

Creating your reputation hub

bring it all together

define your purposethink of what makes you

uniqueshare your passionbe yourself give access to your voice

Portfolio of Practiceshowcase your professional

world

Creating your reputation hub

bring it all together

Connect yourself to the

network/community

Show that you care

Brand yourself as people;not as a

product/service!

A story

Be responsive

EngageBy IconTexto

(CC BY-NC 3.0)

Make it personal

But not *too* personal!!

networked conversation

word of mouth (RTs)socio-professional

reputation

accessibility

immediacy

personal

connection

availability

contribution

sharing

spontaneity

fun

presence

friendly

responsiveness

communication

authenticity

passion

creativity