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“GETTING THE MOST OUT OF
CONTENT & SOCIAL POTENTIAL
IN DIGITAL MEDIA”
Piotr Grządziel - Independent ConsultantEx Digital Officer at Grupa Żywiec (Poland)
InteractiveMediaManager.pl
CONTENT IS THE KING
InteractiveMediaManager.plSource: Razorfish
THINK & GO OUTSIDE OF THE LITTLE BOX...
ATTENTION SHIFT
InteractiveMediaManager.plSource: GoViral
InteractiveMediaManager.plSource: Razorfish
DIGITAL VS. SOCIAL STRATEGY
MAJOR DIFFERENCEDigital strategy
uses digital platform to reduce costs of marketing, acquiring and servicing consumers
Social strategy
creates platforms for people that help to create new or reinforce current relationships resulting for the company in reduced costs or increased prices
Company Company
Face
book
Twitt
er
InteractiveMediaManager.pl
NEW MEDIA PLANNING APPROACH
THE OLD SCHOOL WAY
IdeaMedia+ =
InteractiveMediaManager.pl
THE OLD SCHOOL WAY“BIGGER BUDGET”
Idea
Media+ =
InteractiveMediaManager.pl
WOULD YOU LIKE TO SAVE UP TO 60% OF YOUR MEDIA BUDGET?
... and get 5x better ROI on the existing investments?
POWER OF SOCIAL
Idea
Media
ThingEvent WOMM
Media coverage
+ =+
Consumer insightCSR
Cultural contextUseful content
Relevant entertainmentSocial Gene
+
InteractiveMediaManager.pl