Dawn of a New Thinking

  • View

  • Download

Embed Size (px)


Investigating the mindset of the digital age

Text of Dawn of a New Thinking









Source: Daniel H. Pink: A Whole New Mind: Why Right-brainers Will Rule the Future, 2006

"The last few decades have belonged to a certain kind of person with a certain kind of mind... computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a very different kind of mind - creators and empathisers, pattern recognisers and meaning makers. These people - artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers - will now reap society's richest rewards and share it's greatest joys." Daniel H. Pink, A Whole New Mind

Welcome to a new age...


"...an age animated by a different form of thinking and a new approach to life one that prizes aptitudes like 'high concept' and 'high touch.' High concept involves the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative... High touch involves the ability to empathize with others, to understand the subtleties of human interaction..." Daniel H. Pink, A Whole New Mind

Source: Daniel H. Pink: A Whole New Mind: Why Right-brainers Will Rule the Future, 2006

The (near) future will be characterized by a significant mindset shift. Experts like neuroscientists and social researchers are predicting a change from rational left-brain to intuitive right-brain thinking. According to Daniel H. Pink, the keys to success are in developing and cultivating six senses...


DESIGNSource: Daniel H. Pink: A Whole New Mind: Why Right-brainers Will Rule the Future, 2006


Not just function but also DESIGN. Its no longer sufficient to create a product, a service, an experience, or a lifestyle thats merely functional. Today its economically crucial and personally rewarding to create something that is also beautiful, whimsical, or emotionally engaging.

STORYNot just argument but also STORY. When our lives are brimming with information and data, its not enough to marshal an effective argument. Someone somewhere will inevitably track down a counterpoint to rebut your point. The essence of persuasion, communication, and self-understanding has become the ability also to fashion a compelling narrative.

Source: Daniel H. Pink: A Whole New Mind: Why Right-brainers Will Rule the Future, 2006


SYMPHONYNot just focus but also SYMPHONY. Much of the Industrial and Information Ages required focus and specialization. But as white-collar work gets routed to Asia and reduced to software, theres a new premium on the opposite aptitude: putting the pieces together, or what I call Symphony. Whats in greatest demand today isnt analysis but synthesisseeing the big picture, crossing boundaries, and being able to combine disparate pieces into an arresting new whole.

Source: Daniel H. Pink: A Whole New Mind: Why Right-brainers Will Rule the Future, 2006


EMPATHYNot just logic but also EMPATHY. The capacity for logical thought is one of the things that makes us human. But in a world of ubiquitous information and advanced analytic tools, logic alone wont do. What will distinguish those who thrive will be their ability to understand what makes their fellow woman or man tick, to forge relationships, and to care for others.

Source: Daniel H. Pink: A Whole New Mind: Why Right-brainers Will Rule the Future, 2006


PLAYNot just seriousness but also PLAY. Ample evidence points to the enormous health and professional benefits of laughter, lightheartedness, games, and humor. There is a time to be serious, of course. But too much sobriety can be bad for your career and worse for your general well-being. In the Conceptual Age, in work and in life, we all need to play.

Source: Daniel H. Pink: A Whole New Mind: Why Right-brainers Will Rule the Future, 2006


MEANINGNot just accumulation but also MEANING. We live in a world of breathtaking material plenty. That has freed hundreds of millions of people from day-to-day struggles and liberated us to pursue more significant desires: purpose, transcendence, and spiritual fulfillment.

Source: Daniel H. Pink: A Whole New Mind: Why Right-brainers Will Rule the Future, 2006


a world of breathtaking material plenty...

a world of breathtaking material plenty...

a world of breathtaking

technological pace

a world of breathtaking

technological pace Thus, we would like to add three additional qualities...

INTUITIONBALANCEENHANCEMENTThus, we would like to add three additional qualities...

INTUITIONIntuition does what the intellect alone cannot: sense truths that do not follow directly from old assumptions, old logic, or old programming. Intuitive thinking is therefore the only way to reliably come up with anything truly new because it gives you newfound vision. It is your internal compass magnetized to absolute truth.



Intuition becomes increasingly valuable in the new information society precisely because there is so much data. John Naisbitt


BALANCEHigh touch becomes essential in an age of high tech. Technology will play an important role but it cannot displace fundamental human connections. In a complex knowledge economy, old forms of organization are not suitable any more. Formal and informal networks become major players in the knowledge economy. In this digitally networked world, meeting face-to-face will become increasingly important. In this context, the ability of cautiously establishing a high tech / high touch balance is key.


The more technology we introduce into our lives, the more we seek a high touch balance. John Naisbitt: High Tech High Touch


ENHANCEMENTThe use of digital technology allows us to access cognitive power beyond our innate capacity. Because of technology, our thinking will benefit from unprecedented, instant access to ongoing worldwide discussions, all of recorded history, everything ever written, massive libraries of case studies and collected data, and highly realistic simulated experiences equivalent to years or even centuries of actual experience.




By extending our minds into the

machine world,

our actual thinking improves.

The digitally enhanced person who will emerge from these developments, homo sapiens digital, differs from today's human in two key aspects: He or she accepts digital enhancement as an integral fact of

human existence, and he or she is digitally wise. Digital wisdom is exhibited both in a considered use of digital enhancements to complement innate abilities and in the use of enhancements to facilitate wiser

decision making. In an unimaginably complex future the unenhanced person, however wise, will not have the tools of wisdom that will be available to even the least wise enhanced human.

Digital has been a major driving force in accelerating innovation to an entirely new level. Surfing this particular exponential wave requires people who are able to be optimally creative, independent, responsive, energetic, spontaneous, problem-solving, lateral-thinking, iconoclastic and agile.


We believe that a society which is built on these concepts will flourish and prosper and create the substance for personal and economic growth in the future.



Copyright nouv

All cognitions, documents and methods presented by nouv in the foregoing concept will remain the agencys intellectual property. Utilisation of the presented ideas, texts, graphic designs, timetables, plannings, fotos, moving pictures and sound materials as well as other stored media associated with this concept is restricted to the realisation in conjunction with nouv.

All realisation and utilsation is only allowed on the basis of a contract and its fulfilling with the originators / rights owners. Rights of use will only be granted on the basis of this contract that will also regulate their extent regarding time, space, content, intention and manner of use. All realisation and utilisation (in whole or parts) deviant from this regulations as well as a propagation to third parties are a violation of copyright with all its legal consequences.

Interested? Get in contact: torsten.hensel@nouve-interplay.com