New dawn product profile

  • View
    655

  • Download
    0

Embed Size (px)

Text of New dawn product profile

  • THE NEW DAWN NEWSPAPER

  • The New Dawn is a religious vibrant, full color

    It has been in existence since 2007

    The Publication is done on a bi-monthly basis

    It is main focus are the general Muslim

    About the New Dawn NewspaperAbout the New Dawn Newspaper

    It is main focus are the general Muslim

    community with a bias to the Muslim Youth

    It is a free given out for free at all major Mosques

    country wide

    The New Dawn Newspaper is published by Kenya

    Muslim Youth Alliance

  • The BrandThe Brand

    Character:Character:Character:Character:

    The New Dawn is purely

    Kenyan and its core

    audience are the Kenyan

    Muslims.

    ToneToneToneTone

    The tone is lively, friendly

    and inclusive, creating a and inclusive, creating a

    sense of familiarity with

    readers. The reader can

    always relate with the

    issues that are being

    discussed because its

    what they go through on a

    day to day basis

  • The ReaderThe Reader

    AGEAGEAGEAGE

    Core audience is

    between 18 and

    45 years of age

    GENDERGENDERGENDERGENDER

    Both Female and

    Male audiences,

    The New Dawn Newspaper is read by both male and female audiences with a bias

    towards the former because its the male that visit the Mosques often.

    The readers are from all social classes ranging from AB- E

    Muslim of between the age of 18-45 year are the ones who are mostly keen to read

    the Dawn they are therefore more amenable to new ideas, thirsty for knowledge and

    are constantly in search of effective ways to improve their lives.

    Social ClassSocial ClassSocial ClassSocial Class

    All

    (AB, C1, C2, D, E)

  • The New Dawn is distributed countrywide and inmajor provinces in i.e. North Eastern, Eastern,Central, Western, Nyanza, Coast and Nairobi a further95,000 copies are distributed in soft copy via theinternet and our website.

    Our distribution is skewed towards areas with more ofMuslim population i.e. North eastern, Nairobi andCoast Provinces

    Where to find usWhere to find us

    DistributionDistributionDistributionDistribution BreakdownBreakdownBreakdownBreakdown::::

    North Eastern: 10,000

    Nairobi: 13,500

    Western: 7,000

    Nyanza: 5,000

    Central 4,000

    Coast: 10,000

    Eastern: 500

    Soft copies: 95,000

    TotalTotalTotalTotal:::: 145145145145,,,,000000000000

  • EngagementEngagement

    The targeted nature of the Newspaper typically

    results in a close relationship between the

    newspaper and the reader, inspiring reader

    involvement because we constantly write stories

    that are relevant to the community

    Compared to other media, consumers make a

    conscious decision to read a newspaper because

    they expect it to be informative, educative,

    engaging and relevant.engaging and relevant.

    Thus,Thus,Thus,Thus, thethethethe degreedegreedegreedegree ofofofof absorptionabsorptionabsorptionabsorption ofofofof aaaa messagemessagemessagemessage isisisis

    higherhigherhigherhigher....

    The nature of the editorial content puts a reader

    in the right frame of mind to be receptive to

    advertising messages, giving them authority and

    trust-worthiness. Adverts Newspaper are

    therefore welcome and not considered intrusive.

    In a media environment increasingly

    characterised by interruption and clatter, The New

    Dawn remain an oasis of

    engagementengagementengagementengagement

  • Positioning:Positioning:Positioning:Positioning:

    The New Dawn Newspaper upholds a

    distinctiveness that makes advertising in it

    worthwhile. Through its editorial and positioning,

    the newspaper assures potential advertisers that

    they are reaching their intended audience.

    Advertiser Participation:Advertiser Participation:Advertiser Participation:Advertiser Participation:

    Advertising in The New Dawn NewspaperAdvertising in The New Dawn NewspaperOur Value PropositionOur Value Proposition

    Advertiser Participation:Advertiser Participation:Advertiser Participation:Advertiser Participation:

    New Dawn Newspaper is also flexible: Stories can

    be tailored to advertisers products, opening

    opportunities for page branding and brand

    placement.

    PLEASE NOTE:

    The amount and type of additional value will vary depending on advertising spend

    PLEASE NOTE:

    The amount and type of additional value will vary depending on advertising spend

  • ADVERT SIZES RATES PER PAGE IN KSH

    Front Page up to 1/8 ( full color) 40,000.00

    Full page (full color) 95,000.00

    Half page (full color 65,000.00

    Advertising RatesAdvertising Rates

    1/4page (full color) 40,000.00

    1/8 page ( full color) 25,000.00

    Strip Advert (front & Back page) 40,000.00

    Strip Advert (other pages) 25,000.00

    PLEASE NOTE:

    Advertising rates include agency commission, exclude VAT and are subject to KMYA terms & conditions

    PLEASE NOTE:

    Advertising rates include agency commission, exclude VAT and are subject to KMYA terms & conditions

  • Advertising Production ScheduleAdvertising Production Schedule

    PUBLICATION EDITION PUBLICATION EDITION PUBLICATION EDITION PUBLICATION EDITION Advertorial Advertorial Advertorial Advertorial Booking Booking Booking Booking

    DeadlineDeadlineDeadlineDeadline

    AdvertAdvertAdvertAdvert BookingBookingBookingBooking

    DeadlineDeadlineDeadlineDeadline

    Advert MaterialAdvert MaterialAdvert MaterialAdvert Material

    DeadlineDeadlineDeadlineDeadline

    Insert DeliveryInsert DeliveryInsert DeliveryInsert Delivery

    DeadlineDeadlineDeadlineDeadline

    AUGUST 15AUGUST 15AUGUST 15AUGUST 15----31313131 Wed 24 AugWed 24 AugWed 24 AugWed 24 Aug Fri Fri Fri Fri 26262626thththth AugAugAugAug Mon Mon Mon Mon 22229999thththth AugAugAugAug Mon 29Mon 29Mon 29Mon 29thththth AugAugAugAug

    SEPTEMBER 1SEPTEMBER 1SEPTEMBER 1SEPTEMBER 1----15151515 Thur 8th SepThur 8th SepThur 8th SepThur 8th Sep Sat 10th SepSat 10th SepSat 10th SepSat 10th Sep Wed 13Wed 13Wed 13Wed 13thththth SepSepSepSep Wed 13Wed 13Wed 13Wed 13thththth SepSepSepSep

    SEPTEMBER SEPTEMBER SEPTEMBER SEPTEMBER ----16161616----30303030 FriFriFriFri 23232323rdrdrdrd sepsepsepsep Mon 26Mon 26Mon 26Mon 26thththth sepsepsepsep WedWedWedWed 28282828thththth sepsepsepsep Wed 28Wed 28Wed 28Wed 28hhhh SepSepSepSep

    OCTOBER 1OCTOBER 1OCTOBER 1OCTOBER 1----15151515 ThurThurThurThur 6666hhhh Oct Oct Oct Oct Mon 10Mon 10Mon 10Mon 10thththth Oct Oct Oct Oct Thur 13Thur 13Thur 13Thur 13thththth Oct Oct Oct Oct Thur 13Thur 13Thur 13Thur 13hhhh OctOctOctOct

    OCTOBEROCTOBEROCTOBEROCTOBER 16161616----31313131 Fri 21Fri 21Fri 21Fri 21stststst OctOctOctOct Tue 25Tue 25Tue 25Tue 25thththth OctOctOctOct FriFriFriFri 28282828thththth OctOctOctOct FriFriFriFri 28282828thththth OctOctOctOct

    NOVEMBERNOVEMBERNOVEMBERNOVEMBER 1111----15151515 Mon 7Mon 7Mon 7Mon 7thththth NovNovNovNov Thur 10Thur 10Thur 10Thur 10thththth NovNovNovNov MonMonMonMon 14141414ththththNovNovNovNov Mon 14Mon 14Mon 14Mon 14thththth NovNovNovNov

    NOVEMBER 16NOVEMBER 16NOVEMBER 16NOVEMBER 16----30303030 Mon 21Mon 21Mon 21Mon 21stststst NovNovNovNov Fri 25Fri 25Fri 25Fri 25thththth NovNovNovNov MonMonMonMon 28282828thththth NovNovNovNov MonMonMonMon 28282828thththth NovNovNovNov

    DECEMBER 1DECEMBER 1DECEMBER 1DECEMBER 1----15151515 TueTueTueTue 6666thththth Dec Dec Dec Dec SatSatSatSat 10101010thththth DecDecDecDec TueTueTueTue 13131313thththth DecDecDecDec TUE 13TUE 13TUE 13TUE 13THTHTHTH DecDecDecDec

    DECEMBER 16DECEMBER 16DECEMBER 16DECEMBER 16----31313131 Tue 20Tue 20Tue 20Tue 20thththth DecDecDecDec Sat 24Sat 24Sat 24Sat 24thththth DecDecDecDec WedWedWedWed 28282828thththth DecDecDecDec Wed 28Wed 28Wed 28Wed 28thththth DecDecDecDec

  • Our clients (not all but includes)Our clients (not all but includes)

  • Artwork SpecificationsArtwork Specifications

    Description Bleed Trim

    Full Page 340mm x 250mm 330mm x 240mm

    Half-Page Horizontal 175mm x 250mm 165mm x 240mm

    Half-Page Vertical 250mm x185 mm 240mm x 170mm

    The dimensions below are inclusive of bleed

    Quarter-Page Horizontal 85mm x 125mm

    Quarter-Page Vertical 125mm x92mm

    An eight 120mm x 80mm

    Strip Advert (Horizontal) 30mm x 240mm

    PLEASE NOTE:

    Material specs are in length x width

    PLEASE NOTE:

    Material specs are in length x width

  • THANK YOU

    Kenya Muslim Youth AllianceTelephone Contact: 3861530/1

    Cell: 0721-381641, 0729-844079Email: info@kenyamuslims.org