Business is going too far too fast, my ict infrastructure can't follow!

Business is going too far too fast, my ICT infrastructure can't follow!Orange Business ServicesFrederic Gillant – Vice-President, Unified Communication & Collaboration, APAC 28 September 2011, L’Atelier BNP Paribas, Shanghai

2 France Telecom Group restrictedBusiness is going too fast

ICT in Retail

The sexy stuff

The plumbing


ICT in RetailWhat for?

The sexy stuff

– Enhance customer experience– Increase sales– Promote brand

The plumbing


ICT in RetailWhat for?

The sexy stuff

– Enhance customer experience– Increase sales– Promote brand

The plumbing

– Supply goods– Get the money in– Make profits (and pay taxes)


ICT in RetailWhich Technologies?

The sexy stuff

– Digital Signage– Easy Payment (cashless & contactless, NFC)– E-Commerce

The plumbing


ICT in RetailWhich Technologies?

The sexy stuff

– Digital Signage– Easy Payment (cashless & contactless, NFC)– E-Commerce

The plumbing

– Store’s IT equipment– Stores connected to the network– Cloud/hosted applications


2 Typical Retail Problems

My prices are high, competition surrounds me, my shops are empty, customer’s basket is to small!

The sexy stuff

Business is going too fast, I have to open 50 stores next year, ICT, real estate and logistics can’t follow!

The plumbing

Where are you in China?


Open stores faster with some smart plumbing

Connect stores in 3 weeks to the network (instead of 3 months)

stores connect to the IP VPN network by using a cellular-enabled router and 3G mobile access

IPSec tunnel is established from this router to the shared IP VPN gateway giving access to your VPN (any-to-any)

3G access is used when the primary line is under construction

provide temporary wireless WAN access up to delivery of permanent access

IP VPNsmall and branchoffices

headquartersmobile

IPSec tunnel

data center

shared gateway


You will open but also close stores (and reopen)

Computing power and storage are an issue


You will open but also close stores (and reopen)

Go CLOUD to avoid managing computing and storage capacities

General Construct

Use

d am

ount

Time

Planned to depend on peak hour

Vainness Cost

Actual Usage

12

Slow3

Expectation Usage

Charges by actual used amount


Enhance flows and supply chain

Use RFID and NFC

– Faster payment at cashier– Brand authentication – no fakes!– In-store inventory– Asset tracking


Make your stores attractive (and train your sales)

Put some cool digital signage in them


Content Creation

Sub-Systems Interactivity & Integration

Intranet/internet3G

Intranet/internet3G

Server(Cloud possible)

Playback User’s Content Interactivity

Mount/Stand & Design

AV equipment

Software


Who is Orange?

A provider of Telecommunications for consumers

A provider of Telecommunications and IT services for enterprises

A retailer


largest in-country capillarity among all international carriers w/ 157 POPs in 101 cities in 40 countries & territories and dual backbone centers in key cities

international IP VPNreaching 24 countries in Asia Pacific, with 133 PoPs in 53 cities

fully resilient network infrastructure within Asia and to/from Europe and the USA –diverse cable paths linking APAC network

region HQ Singapore and 16 major sales offices 2,000+ MNC customers, of whom 800+ signed regional contracts in Asia Pacific 3,000+ staff covering 36 countries including 200 + sales professionals and 400+ IT,

PS & Project specialists

Who is Orange in APAC?

thank you

Orange, the Orange mark and any other Orange product or service names referred to in this material are trade marks of Orange Personal Communications Services Limited. © Orange Personal Communications Services Limited.

France Telecom Group restricted.

[email protected]