THE NUTS AND BOLTS

BEHIND SOCIAL MEDIA

TWEET SOMETHING

INTERESTING YOU

LEARNED IN CLASS SO

FAR

Please tag @calsocialmedia

Information overload…

We are data-obese

“In an era of

information obesity, we

need to eat better.

There‟s a reason they

call it a feed after all”

-EddDumbill

“Seek. Not too much. Mostly

facts. Eat low on the sort of

„information food chain‟, and

stick close to sources.”

-Clay Johnson

www.theinformationdiet.com

1 minute on the Internet:

204 million e-mails

are sent

20 million photos

are viewed of

Flickr

20 people are victims

of identity theft

2 million+ search

queries are initiated

on google

61,141 hours of

music streamed on

Pandora

100+ LinkedIn

accounts are

added

6 new Wikipedia

articles published

$83,000 in sales

on Amazon.com

Source: bigdatadiary.com

With the advent of social media

…came BIG

DATA

2 uses:

1. Analytical use

2. Enabling new

products

So what exactly is Big Data?

So what exactly is Big Data? continued

Volume

Velocity

Variety

Still don’t get it?

Big Data is generated by the pace at which data is

generated

“We are able to run complex,

Boolean Searches across

millions of articles in our

content archive and get back

precise returns in seconds

or minutes Instead of days

and weeks.”

-Amy Sweigert

Vice President of Information Management,

Associated Press

But how did we get

here? (and at machine speed)

Scientific

data

Social & economic

changes

BIG DATA

…and why should I even care?

It will continue to grow exponentially!

To put things into perspective…

In 2005 there were 1.3 billion tags…

And by 2011 there were 30 billion tags

RFID Tags:

Source: IBM

Just how is Big Data?BIG

And it’s continuing to

grow exponentially

The aggregation of data

Extracting data from BIG DATA