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Adina Madularea

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Text of Adina Madularea

  • 1. A peek inside the Social Networks in Romania
    (Twitter, Facebook, HI5)

2. Objectives & Methodology
2

  • 3 phases:

Phase 1: a blog with users* of different social networks, aimed to collect information regarding perceptions and usage of the social networks
Phase 2: asking experts opinion about current status and trends of social networks in Romania
Phase 3: 3 focus groups with users of the three social networks
* Users of social networks: men and women, aged between 18 30 y.o., using actively one of the three social networks (Twitter, Facebook, HI5)
HOW AND WITH WHOM?
WHAT?

  • Explore users perceptions and motivations of using on-line social networks (Twitter, Facebook, HI5)

3. Explore the perceptions and expectations of online networks users towards brands presence and communication within the context of social networks WHERE?

  • Bucharest

WHEN?

  • beginning of September 2009