1. A peek inside the Social Networks in Romania (Twitter, Facebook, HI5)
2. Objectives & Methodology 2
Phase 1: a blog with users* of different social networks, aimed to collect information regarding perceptions and usage of the social networks Phase 2: asking experts opinion about current status and trends of social networks in Romania Phase 3: 3 focus groups with users of the three social networks * Users of social networks: men and women, aged between 18 30 y.o., using actively one of the three social networks (Twitter, Facebook, HI5) HOW AND WITH WHOM? WHAT?
Explore users perceptions and motivations of using on-line social networks (Twitter, Facebook, HI5)
3. Explore the perceptions and expectations of online networks users towards brands presence and communication within the context of social networks WHERE?