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9 Secrets ofSocial Media Marketing
9 Secrets ofSocial Media Marketing
Erik Deckers
Secret #1If you’re not using (social media) because you’re in the camp that thinks it’s stupid, you’re going to lose.
It’s as simple as that. It doesn’t matter if you think it’s stupid.
It’s free communication, and there’s a crapload of users.
— Gary Vaynerchuk, Crush It
800,000,000‣number of people on Facebook
(800 million)
If Facebook were a country, it would be the 3rd largest in the world
77%‣active number of Internet users who read blogs
300,000,000‣number of people on Twitter
(300 million)
21,000,000‣number of Twitter users in U.S.
(21 million)
Secret #2:It's Really
Just Talking
Secret #2:It's Really
Just Talking
•What's the ROI of talking to our customers?
•What kind of leads do we get from talking?
•Can we get return business by talking?
•How does talking to our customers solve their problems?
Substitute "Talking" for "Social Media"
Secret #3
Secret #3
Have a Centralized Store of Knowledge
To develop trust with existing clients and prospect for new business.
to gatherand refinemy thoughts
Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.”
Build community, share ideas and best practices on personal growth/development
Because I want to Get News Out About My Community
peer
pre
ssu
re
Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much
it giv
es m
y th
ou
gh
ts a
pla
ce to
go
To write about mistakes I see our clients make. It's great "venting" and educating at the same time.
I blog for search, to increase my audience for my business message.
I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work
I enjoy sharing things I find with other people
Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call Lori," we can now explain why.
Blog about. . .Blog about. . .
•Your company•Your field•Profiles•Polls & surveys
•FAQs•Your life
Secret #4
Social media is not about selling
Secret #5
It's about Trust & Relationships
Build Your Network
Find People
Secret #6
It's also about
search...
Secret #7
Secret #7
Don't forget
the content
Don't forget
the content
8. Social Media takesTime and Energy
8. Social Media takesTime and Energy
9. Focus on a few tools
At NOW
