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Applying social market strategies to landing that next big job or promotion. Presented to National Association of Catering and Events.
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Social Marketing SecretsTo Land Your Dream Job or Boost Your Current Career
Assume that EVERYTHING begins here!Search your name, your company and any organizations or events that involve you to see what others might find about you… Then take action to build up (or repair) your reputation with attention to 3 key platforms…
Your SOCIAL Profiles!
Walt Nemeth
PROTECT YOUR BRAND
Your SOCIAL Profiles!
Walt Nemeth
BUILD YOUR BRAND
Establishing Your Professional Profile
Your living resume and
portfolio
linkedin.com
Your personal
home page
about.me
Your name and story in
search
prweb.com
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@chatterboxcgc
Get someone in your circle/field to write about you or interview you
Boosting Your Online Visibility
• Use keywords (industry, organization, career..etc)
• Write, post and social share articles (blog) that mention companies, names, organizations, clients that will be credible and searchable.
• Post and share links about clients or industry trends.
• #Hashtags! Find popular industry conversation hashtags and include them in your keywords and in your social posts.
Your LinkedIn Profile IS your RESUME+
Your LinkedIN Profile IS your STORY
Show off your expertise with visuals and links to
your work
Use Video and Slideshare
Spotlight Achievements and Actively pursue recommendations
The Job Search
Featured Applicant an option to increase visibility of Your Profile
The Job Search
The Job Search
Personal Branding
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Telling Your Story
• Your Personalized Homepage
• Selling your attributes
• Your Brand Story
• What you really want potential employers to know about what sets you apart from others.
The Job Search
Featured Applicant
Finding Opportunities
Applying Online
Follow Up Protocols
Resources
Prweb.com
About.me
mention.net
Slideshare.net
Michael Shoer
Christie Crowder
Russ Sauve
