World-class video marketing comes at a price. A very low one.

5 Tips for Building Your Brand Using Video Marketing

#1. Start with a concept worthy of your brand

• Big picture• Customer benefits• Not just a talking head, “me, me, me...”

http://content.tubifi.com/previews/1jHk4JH2-X8B0DXOw

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#2. Leverage media libraries

• High quality• High impact• Low cost• Speedier production timeline

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#3. Adopt an accelerated process

• Eliminate traditional steps that...• Add the most cost• Stifle collaboration• Expose you to the most risk• Waste the most time

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Accelerated Production Process:

Traditional Video Production Process:

#4. Use a variable Call To Action (CTA)

• Maximize reuse-ability

• Overlays:• Pre-roll• Ticker• Post-roll

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#5. Use an Online Video Platform (OVP)

• OVP lets you embed on your website/blog, embed on Facebook/Twitter/LinkedIn, distribute to YouTube, etc.

• When you use YouTube’s embed code to distribute it elsewhere you relinquish the viewer’s experience to YouTube (ads, playlist, YouTube branding)

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This is a negative video about Experian created by some angry guy.

#5. Use an Online Video Platform (OVP)

• OVP provides rolled-up results from all videos, all placements• Review the timeline to see where people are abandoning the video

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Download the Companion White Paper...

• http://web.tubifi.com/Free-White-Paper-5_Tips_For_Building_Your_Brand_Using_Video_Marketing?utm_campaign=SlideShare-5-Tips-Brand-Video&utm_source=SlideShare

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