World-class video marketing comes at a price. A very low one.
5 Tips for Building Your Brand Using Video Marketing
#1. Start with a concept worthy of your brand
• Big picture• Customer benefits• Not just a talking head, “me, me, me...”
http://content.tubifi.com/previews/1jHk4JH2-X8B0DXOw
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#2. Leverage media libraries
• High quality• High impact• Low cost• Speedier production timeline
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#3. Adopt an accelerated process
• Eliminate traditional steps that...• Add the most cost• Stifle collaboration• Expose you to the most risk• Waste the most time
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Accelerated Production Process:
Traditional Video Production Process:
#4. Use a variable Call To Action (CTA)
• Maximize reuse-ability
• Overlays:• Pre-roll• Ticker• Post-roll
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#5. Use an Online Video Platform (OVP)
• OVP lets you embed on your website/blog, embed on Facebook/Twitter/LinkedIn, distribute to YouTube, etc.
• When you use YouTube’s embed code to distribute it elsewhere you relinquish the viewer’s experience to YouTube (ads, playlist, YouTube branding)
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This is a negative video about Experian created by some angry guy.
#5. Use an Online Video Platform (OVP)
• OVP provides rolled-up results from all videos, all placements• Review the timeline to see where people are abandoning the video
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Download the Companion White Paper...
• http://web.tubifi.com/Free-White-Paper-5_Tips_For_Building_Your_Brand_Using_Video_Marketing?utm_campaign=SlideShare-5-Tips-Brand-Video&utm_source=SlideShare
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