21

Interactive Video Tips: Crowdsourcing video content - 6 tips for creating successful Interactive Videos [Week 7]

Embed Size (px)

DESCRIPTION

Here are a few tips for successfully crowdsourcing video content and how to leverage interactivity to improve your chances for success. Original post --> http://www.raptmedia.com/blog/crowdsourcing-video-content-interactive-video-tips

Citation preview

  • INTERACTIVEVIDEOTIPS CROWDSOURCINGVIDEOCONTENT-6TIPSFOR CREATINGSUCCESSFULINTERACTIVEVIDEOS [WEEK#7] raptmedia.com
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer.
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success.
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage.
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent.
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea.
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating.
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround.
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity.
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyoureultimatelygoingtobeasking userstoengagewiththecontentbylming themselvestosubmitforyourcampaign,its agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoicesdoweshootin ManhattanorintheHudsonValley?ordowegoformalattireor blockpartystyle?makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelikeNowyoumakethenextclip pairedwithabuttontosubmit.
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyoureultimatelygoingtobeasking userstoengagewiththecontentbylming themselvestosubmitforyourcampaign,its agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoicesdoweshootin ManhattanorintheHudsonValley?ordowegoformalattireor blockpartystyle?makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelikeNowyoumakethenextclip pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoil;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project.
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyoureultimatelygoingtobeasking userstoengagewiththecontentbylming themselvestosubmitforyourcampaign,its agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoicesdoweshootin ManhattanorintheHudsonValley?ordowegoformalattireor blockpartystyle?makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelikeNowyoumakethenextclip pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoil;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project. 18. ITSALLABOUTTHEFANS
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyoureultimatelygoingtobeasking userstoengagewiththecontentbylming themselvestosubmitforyourcampaign,its agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoicesdoweshootin ManhattanorintheHudsonValley?ordowegoformalattireor blockpartystyle?makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelikeNowyoumakethenextclip pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoil;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project. 18. ITSALLABOUTTHEFANS 19. Probablythemostimportantprecursortotryingaprojectlikethisisaloyal fanbasethatisalreadyactivelyengagingwithyourcontent(Facebook commentsandlikes,retweets,shares,etc.).Imaginehowexcitedyour viewerswouldbeiftheycouldactuallyparticipateinthemakingofthevideo ratherthanbeinglimitedtoathumbsuponapost.
  • INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyoureultimatelygoingtobeasking userstoengagewiththecontentbylming themselvestosubmitforyourcampaign,its agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoicesdoweshootin ManhattanorintheHudsonValley?ordowegoformalattireor blockpartystyle?makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelikeNowyoumakethenextclip pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoil;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project. 18. ITSALLABOUTTHEFANS 19. Probablythemostimportantprecursortotryingaprojectlikethisisaloyal fanbasethatisalreadyactivelyengagingwithyourcontent(Facebook commentsandlikes,retweets,shares,etc.).Imaginehowexcitedyour viewerswouldbeiftheycouldactuallyparticipateinthemakingofthevideo ratherthanbeinglimitedtoathumbsuponapost. Clickheretocheckoutourblog raptmedia.com