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Brand Building with Online Video

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Page 1: Brand Building with Online Video
Page 2: Brand Building with Online Video

Brand Building With

Online Video

Page 3: Brand Building with Online Video

By 2013, 25%

of all online time will be spent watching video

Page 4: Brand Building with Online Video

YouTube is reporting

3 billion hours of video streamed per day.

Page 5: Brand Building with Online Video

YouTube

2nd largest search engine in the world

Page 6: Brand Building with Online Video

Why Video?

*Low Cost Marketing• Ads• Demos

• How-To-Videos

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REACH CONNECT

ENGAGE

ACTIVATE

Page 8: Brand Building with Online Video

Ad Spending Will

Triple

Before 2014

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More than 1,800 social video campaigns in 2010

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Visitors who view product

videos are 85% more likely to buy than visitors

who do not.

Page 11: Brand Building with Online Video

Identify Audience

Target

Tailor Message

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1.

Make Your Title Count

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2.

Provide Excellent Content

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3.

Add URL To Video- Ability In YouTube

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4.

Branding Opportunity

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5.

Go Beyond YouTube

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What should a Video Do?

#1- Educate#2- Answer Questions

#3- Product Review#4- Tell A Story

#5- Behind The Scenes

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What software does the Chamber use?

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For assistance with Movie Maker, please contact the Chamber at

256-237-3536.

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How does the Chamber upload their videos to the internet?

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For assistance with YouTube, please contact the Chamber at 256-237-3536.

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How does the Chamber display the videos online?

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For assistance with embedding the videos on your website, contact the Chamber at 256-237-3536.

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If you have any questions, please contact Emily Duncan,

Member Services Coordinator at 256-237-3536.