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10 Insights for Engaging with Learners Paolo Lenotti Head of Marketing at Filtered @paololenotti Marnie Threapleton Head of Advisory Services at Towards Maturity @MarnieThreap #FilteredWebinar

10 Insights for Engaging Learners

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10 Insights for Engaging with Learners

Paolo LenottiHead of Marketing at Filtered @paololenotti

Marnie ThreapletonHead of Advisory Services at Towards Maturity @MarnieThreap


CONSUMER: a person who purchases goods and services for personal useLESSONS FOR L&D:How to change learning cultureHow to support self-directed learningSkills needed to make this happenWhat can learners teach L&D?

Two-thirds are well established in their job roles (in post for over two years)43% men 57% women86% educated to graduate level63% permanent employment16% self-employed8% on fixed-term contracts1% apprentices/interns12% other potential workers25% in a director/manager role

2,084 paid for own learning

Over 50% are 30-50 years old

43% work from home91% responsible for their time

1. POSITIVE OUTLOOKOnly 21% of L&D leaders support career aspirations

80% say online learning can help them further their career

2. WHERES THE LOVE?Yet 3 in 5 L&D leaders dont believe their staff can manage their own learning88% know what learning they need 81% know how to find it

Yet 40% of L&D leaders agree that staff cant learn in places that are convenient to them2 in 3 find accessing learning from a mobile device essential or very useful3. CATCH ME IF YOU CAN

4. THERE IS MORE TO LIFE THAN COURSES80% say Google or other search/web resources are essential or very useful to learnYet over 50% of L&D leaders still see the course as the only option

Yet 50% of L&D leaders feel held back by staff reluctance to engage with new technology

52% use YouTube for their own learning

89% download apps


6. ME, MYSELF AND IOnly 26% of formal learning has a technology element1 in 2 want a personalised learning experience

1 in 4 find it essential

Yet only 1 in 5 L&D leaders equip managers with the tools to support their teams

1 in 3 say that training support from their managers is critical


8. COLLABORATIONOnly 11% of L&D leaders encourage staff to solve problems socially together, 12% by using curation tools84% willing to share knowledge through tech Only 27% do it regularly

Just 22% of L&D leaders recognise and reward learners

57% want learning to contribute towards a qualification / certificate


10. L&D INPUT IS KEYThese companies are at least x2 as likely to report benefits of their learning strategyHigh performing L&D teams understand their learners as consumers

Lessons from top L&D performers that are already engaging their workforceThey listen to learners86% are proactive in understanding how learners learn (30% average)

Think beyond the course73% provide micro-content of