PowerPoint Presentation
10 Insights for Engaging with Learners
Paolo LenottiHead of Marketing at Filtered @paololenotti
Marnie ThreapletonHead of Advisory Services at Towards Maturity
@MarnieThreap
#FilteredWebinar
CONSUMER: a person who purchases goods and services for personal
useLESSONS FOR L&D:How to change learning cultureHow to support
self-directed learningSkills needed to make this happenWhat can
learners teach L&D?
Two-thirds are well established in their job roles (in post for
over two years)43% men 57% women86% educated to graduate level63%
permanent employment16% self-employed8% on fixed-term contracts1%
apprentices/interns12% other potential workers25% in a
director/manager role
2,084 paid for own learning
Over 50% are 30-50 years old
43% work from home91% responsible for their time
1. POSITIVE OUTLOOKOnly 21% of L&D leaders support career
aspirations
80% say online learning can help them further their career
2. WHERES THE LOVE?Yet 3 in 5 L&D leaders dont believe their
staff can manage their own learning88% know what learning they need
81% know how to find it
Yet 40% of L&D leaders agree that staff cant learn in places
that are convenient to them2 in 3 find accessing learning from a
mobile device essential or very useful3. CATCH ME IF YOU CAN
4. THERE IS MORE TO LIFE THAN COURSES80% say Google or other
search/web resources are essential or very useful to learnYet over
50% of L&D leaders still see the course as the only option
Yet 50% of L&D leaders feel held back by staff reluctance to
engage with new technology
52% use YouTube for their own learning
89% download apps
5. WATCH THIS SPACE
6. ME, MYSELF AND IOnly 26% of formal learning has a technology
element1 in 2 want a personalised learning experience
1 in 4 find it essential
Yet only 1 in 5 L&D leaders equip managers with the tools to
support their teams
1 in 3 say that training support from their managers is
critical
7. MANAGERS ARE KEY
8. COLLABORATIONOnly 11% of L&D leaders encourage staff to
solve problems socially together, 12% by using curation tools84%
willing to share knowledge through tech Only 27% do it
regularly
Just 22% of L&D leaders recognise and reward learners
57% want learning to contribute towards a qualification /
certificate
9. HIGH AND DRY
10. L&D INPUT IS KEYThese companies are at least x2 as
likely to report benefits of their learning strategyHigh performing
L&D teams understand their learners as consumers
Lessons from top L&D performers that are already engaging
their workforceThey listen to learners86% are proactive in
understanding how learners learn (30% average)
Think beyond the course73% provide micro-content of
