of 22 /22
Engaging Disengaged Learners Using data from learners in the workplace to challenge our assumptions Lauraoverton

Engaging disengaged Learners

Embed Size (px)


So are our staff reluctant learners? Or are they just reluctant to engage with the solutions that L&D teams provide? In this presentation, Laura Overton, MD of the benchmarking organisation Towards Maturity, explores perspectives from 500 L&D professionals and over 2,000 learners to uncover insights that will really make a difference to learner engagement in your business. Data was taken from the New Learning Agenda www.towardsmaturity.org/2013benchmark and the Towards Maturity Learning Landscape www.towardsmaturity.org/learner .This presentation was first delivered at the UK Learning Technology Conference 2014.

Text of Engaging disengaged Learners

Page 1: Engaging disengaged Learners

Engaging Disengaged Learners

Using data from learners in the workplace to challenge our assumptions


Page 2: Engaging disengaged Learners


44% of L&D leaders say their staff are reluctant to engage with online learning

But do staff agree?We conduct an annual study with L&D professionals and for some years they have been complaining! Download the full report at www.towardsmaturity.org/2013benchmark

Page 3: Engaging disengaged Learners


Non Managers


Under 30

Over 50

New in Company (<6 months)

Established in company (>5 years)

2000+ learners in the Towards Maturity Learning Landscape


So we thought we’d ask the learners themselves – for more information on the Learning Landscape go to www.towardsmarturity.org/learner

Page 4: Engaging disengaged Learners

How do staff learn what they need to do their job?

•86% working in team collaboration

•83% general conversations


•70% support from line managers


•70% google or other search engines


Courses• 64% courses• 51% self paced e-learning


Clear that staff are actively learning , is the engagement issue more about technology?

Page 5: Engaging disengaged Learners

75% of learners are happy to engage with online learning without prompting


But what about sharing? 95% of L&D staff are looking to improve sharing of good practice in the organisations but only 22% are achieving this – surely that is down to learner reluctance to share online?

Page 6: Engaging disengaged Learners


Image courtesy of pakorn via freedigitalphoto

84% staff potentially willing to use technology to share what they know

with others

22% doing it already

Page 7: Engaging disengaged Learners


Yet only 18% L&D professionals believe their

staff have the ability to connect and share online

Page 8: Engaging disengaged Learners

So are our staff reluctant learners? Or are

they just reluctant

to engage with our



Page 9: Engaging disengaged Learners

What is stopping staff from learning on line?

45% Uninspiring content

37% Lack of somewhere appropriate to study

33% Can’t find what they need


Page 10: Engaging disengaged Learners

• 3 in 5 L&D professionals think that their programmes are relevant

#1 Barrier Uninspiring content


Page 11: Engaging disengaged Learners


• 40% say their manager has the most influence on how they learn (Rising to 58%

for under 6 months)

• 7% say L&D influence them

Page 12: Engaging disengaged Learners


Recognition is also important

66% staff say recognition that they have completed online learning is important

regardless of role

Page 13: Engaging disengaged Learners


Only 17% of L&D equip managers to support their staff

Only 23% recognise achievements

Page 14: Engaging disengaged Learners

• 62% already using mobile phones/tablets to access resources to help them do their job

#2 Barrier - appropriate place


Page 15: Engaging disengaged Learners

• 15% encourage users to use their own devices for learning


Page 16: Engaging disengaged Learners

• ONLY 52% learners believe their company clearly communicates with them where to find it

#3 Barrier – can’t find what they need


Page 17: Engaging disengaged Learners

• 44% L&D professionals agree that they have a communications plan that engages all stakeholders

• 18% publicise success of individuals

• 25% communicate successes to management


Page 18: Engaging disengaged Learners


Engaging learners There are some things we can control!

Top learning companies following a new type of Learning Agenda that is bringing HR, Individuals and company needs together. One aspect of that is having a truly customer activated learning strategy

Page 19: Engaging disengaged Learners


0% 20% 40% 60% 80%

Learners put what they learn into practice quickly

Learners recommend e-learning to colleagues to improve job performance

We have noticed positive changes in staff behaviour

Managers agree that e-learning delivers additional business benefit

Bottom quartile Sample average Top learning companies

Top learning companies report more engagement:

By understanding and responding specifically to learner needs , top learning companies are also reporting more engagement than average- across the board

Page 20: Engaging disengaged Learners

Engaging disengaged learners - what action will

you take today?



[email protected]

Turning Data into Insight and Insight into action


Page 21: Engaging disengaged Learners


The Towards Maturity Benchmark study is made possible thanks to Towards Maturity’s Ambassadors:

Leading learning organisations who share our passion that independent research should be freely available to all.

To join or find out more go to:


Page 22: Engaging disengaged Learners


About Us Towards Maturity is a benchmarking practice that provides authoritative

research and expert consultancy services to help assess and improve the effectiveness and consistency of

L&D performance within organisations. It leverages the data gathered from the largest learning technology benchmark in Europe.

Download our case studies to support your business case for change at


Find out your own Towards Maturity Index to see if you are amongst the

top learning companies at http://mybenchmark.towardsmaturity.org/

LauraovertonTowardsmaturityNew Learning Benchmarksn

Contact us via: