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So are our staff reluctant learners? Or are they just reluctant to engage with the solutions that L&D teams provide? In this presentation, Laura Overton, MD of the benchmarking organisation Towards Maturity, explores perspectives from 500 L&D professionals and over 2,000 learners to uncover insights that will really make a difference to learner engagement in your business. Data was taken from the New Learning Agenda www.towardsmaturity.org/2013benchmark and the Towards Maturity Learning Landscape www.towardsmaturity.org/learner .This presentation was first delivered at the UK Learning Technology Conference 2014.
Engaging Disengaged Learners
Using data from learners in the workplace to challenge our assumptions
44% of L&D leaders say their staff are reluctant to engage with online learning
But do staff agree?We conduct an annual study with L&D professionals and for some years they have been complaining! Download the full report at www.towardsmaturity.org/2013benchmark
New in Company (<6 months)
Established in company (>5 years)
2000+ learners in the Towards Maturity Learning Landscape
So we thought we’d ask the learners themselves – for more information on the Learning Landscape go to www.towardsmarturity.org/learner
How do staff learn what they need to do their job?
•86% working in team collaboration
•83% general conversations
•70% support from line managers
•70% google or other search engines
Courses• 64% courses• 51% self paced e-learning
Clear that staff are actively learning , is the engagement issue more about technology?
75% of learners are happy to engage with online learning without prompting
But what about sharing? 95% of L&D staff are looking to improve sharing of good practice in the organisations but only 22% are achieving this – surely that is down to learner reluctance to share online?
Image courtesy of pakorn via freedigitalphoto
84% staff potentially willing to use technology to share what they know
22% doing it already
Yet only 18% L&D professionals believe their
staff have the ability to connect and share online
So are our staff reluctant learners? Or are
they just reluctant
to engage with our
What is stopping staff from learning on line?
45% Uninspiring content
37% Lack of somewhere appropriate to study
33% Can’t find what they need
• 3 in 5 L&D professionals think that their programmes are relevant
#1 Barrier Uninspiring content
• 40% say their manager has the most influence on how they learn (Rising to 58%
for under 6 months)
• 7% say L&D influence them
Recognition is also important
66% staff say recognition that they have completed online learning is important
regardless of role
Only 17% of L&D equip managers to support their staff
Only 23% recognise achievements
• 62% already using mobile phones/tablets to access resources to help them do their job
#2 Barrier - appropriate place
• 15% encourage users to use their own devices for learning
• ONLY 52% learners believe their company clearly communicates with them where to find it
#3 Barrier – can’t find what they need
• 44% L&D professionals agree that they have a communications plan that engages all stakeholders
• 18% publicise success of individuals
• 25% communicate successes to management
Engaging learners There are some things we can control!
Top learning companies following a new type of Learning Agenda that is bringing HR, Individuals and company needs together. One aspect of that is having a truly customer activated learning strategy
0% 20% 40% 60% 80%
Learners put what they learn into practice quickly
Learners recommend e-learning to colleagues to improve job performance
We have noticed positive changes in staff behaviour
Managers agree that e-learning delivers additional business benefit
Bottom quartile Sample average Top learning companies
Top learning companies report more engagement:
By understanding and responding specifically to learner needs , top learning companies are also reporting more engagement than average- across the board
Engaging disengaged learners - what action will
you take today?
Turning Data into Insight and Insight into action
The Towards Maturity Benchmark study is made possible thanks to Towards Maturity’s Ambassadors:
Leading learning organisations who share our passion that independent research should be freely available to all.
To join or find out more go to:
About Us Towards Maturity is a benchmarking practice that provides authoritative
research and expert consultancy services to help assess and improve the effectiveness and consistency of
L&D performance within organisations. It leverages the data gathered from the largest learning technology benchmark in Europe.
Download our case studies to support your business case for change at
Find out your own Towards Maturity Index to see if you are amongst the
top learning companies at http://mybenchmark.towardsmaturity.org/
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