Nudge design

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Taking a Lunch Break


Identified Situation

During lunch, workers continue to work at their desks, although there are many benefits in choosing to take a break.


Observation

The phenomenon of eating at your desk is termed “Sad Desk Lunch” because of the social isolation of sticking to your desk.

Link: Food to Eat Hacks Sad Desk Lunch https://www.youtube.com/watch?v=UAJtKAhi5jw


Observation

A British study shows that people feel guilty for taking a break.

Link: Lunch at your desk? https://www.youtube.com/watch?v=kc21jP1UNlg


Observation

Not taking a break and working through lunch at your desk has a detrimental effect on your physical and emotional health. Link: https://www.youtube.com/watch?v=q9cS2W5PaSg


Desired Behavioral Outcome

Emphasize the lunch break and social interaction to improve emotional and physical health and overall work performance


Design Tip

To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.


Proposed Design Solution

Create a convivial room for workers to take a break and eat


Proposed Design Solution


Naming the Logo Process

Desire in Esperanto: deziro Principle in Cebuano: baruganan Elegance in Icelandic: glæsileika


Logo Design


Naming the Logo Process

Baruganan + glæsileika = breika sounds similar to “break” which is the purpose of the design (to take a break)


Logo Design Sketches


Logo Design Process

Art & Photos

Nudge design