Upload
anna-bautista
View
93
Download
0
Embed Size (px)
DESCRIPTION
fa102c
Citation preview
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Taking a Lunch Break
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Identified Situation
During lunch, workers continue to work at their desks, although
there are many benefits in choosing to take a break.
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
The phenomenon of eating at your desk is termed “Sad Desk
Lunch” because of the social isolation of sticking to your desk.
Link: Food to Eat Hacks Sad Desk Lunch https://www.youtube.com/watch?v=UAJtKAhi5jw
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
A British study shows that people feel guilty for taking a break.
Link: Lunch at your desk? https://www.youtube.com/watch?v=kc21jP1UNlg
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
Not taking a break and working through lunch at your desk has a
detrimental effect on your physical and emotional health.
Link: https://www.youtube.com/watch?v=q9cS2W5PaSg
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Desired Behavioral Outcome
Emphasize the lunch break and social interaction to improve
emotional and physical health and overall work performance
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Design Tip
To encourage people to select a specific option, make it the
default; likewise to discourage people from selecting an option,
don’t make it the default.
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
Create a room for workers to take a break and eat
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Desire in Esperanto: deziro
Principle in Cebuano: baruganan
Elegance in Icelandic: glæsileika
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Baruganan + glæsileika = bareika
sounds similar to “break” which is the purpose of the design (to
take a break)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design Sketches
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design Process
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design Process