John jo eastwood-ebay

> future of commerce > understanding your customers > future of advertising

one year ago… Inflection point in retail.

online offline ‘New retail’ emerging Consumer behavior changing

commerce revolution

today’s retail reality!

mission control device...

new retail interface

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eBay Inc. enables commerce

Demand Generation Merchandising Shopping Transactions Business Services

ü  Storefront

ü  Local inventory

ü  Distribution

ü  Discounts

ü  Mobile

ü  Catalogues

ü  Product pricing

ü  Merchant info

ü  Browse history

ü  Buying history

ü  Identity

ü  Personal offers

ü  Full lifecycle

ü  Closed loop

ü  Check-in

ü  Pay in aisle

ü  Buy on mobile

ü  Traditional Web

ü  Decouple pay vs. ship or fulfill

ü  User and transaction data

ü  Shipping

ü  Order management

ü  Re-targeting

being the customer!

Lifecycle Stage

Social Status (SES)

Affluent

Poorer

Younger

Living at Home

Young Independents

Young Families

Middle Aged Families

Mature Families

Mature Independents

Early Seniors

Late Seniors

Older

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A G B F E D C H

V  

V  

V V

Living atHome

YoungIndependents

YoungFamilies Families

MatureFamilies

MatureIndependents

EarlySeniors

LateSeniors

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9

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Soci

oeco

nom

ic St

atus

Lifecycle Stage

Middle AgedLiving atHome

YoungIndependents

YoungFamilies Families

MatureFamilies

MatureIndependents

EarlySeniors

LateSeniors

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9

8

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2

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Soci

oeco

nom

ic St

atus

Lifecycle Stage

Middle Aged

Gen Y Value Seekers

future of advertising!

personalisation & relevancy…

> commerce has changed forever > consumers are in control > personalisation and relevancy