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> future of commerce > understanding your customers > future of advertising
one year ago… Inflection point in retail.
online offline ‘New retail’ emerging Consumer behavior changing
commerce revolution
today’s retail reality!
mission control device...
new retail interface
10
eBay Inc. enables commerce
Demand Generation Merchandising Shopping Transactions Business Services
ü Storefront
ü Local inventory
ü Distribution
ü Discounts
ü Mobile
ü Catalogues
ü Product pricing
ü Merchant info
ü Browse history
ü Buying history
ü Identity
ü Personal offers
ü Full lifecycle
ü Closed loop
ü Check-in
ü Pay in aisle
ü Buy on mobile
ü Traditional Web
ü Decouple pay vs. ship or fulfill
ü User and transaction data
ü Shipping
ü Order management
ü Re-targeting
being the customer!
Lifecycle Stage
Social Status (SES)
Affluent
Poorer
Younger
Living at Home
Young Independents
Young Families
Middle Aged Families
Mature Families
Mature Independents
Early Seniors
Late Seniors
Older
10
9
8
7
6
5
4
3
2
1
A G B F E D C H
V
V
V V
Living atHome
YoungIndependents
YoungFamilies Families
MatureFamilies
MatureIndependents
EarlySeniors
LateSeniors
10
9
8
7
6
5
4
3
2
1
Soci
oeco
nom
ic St
atus
Lifecycle Stage
Middle AgedLiving atHome
YoungIndependents
YoungFamilies Families
MatureFamilies
MatureIndependents
EarlySeniors
LateSeniors
10
9
8
7
6
5
4
3
2
1
Soci
oeco
nom
ic St
atus
Lifecycle Stage
Middle Aged
Gen Y Value Seekers
future of advertising!
personalisation & relevancy…
> commerce has changed forever > consumers are in control > personalisation and relevancy