How To Set Up A Facebook Fan Page For Business

steps to setting up abusiness fan page

for sbdc © jay massey 2010

how-to for business

© Jay Massey 2010Facebook “How-to” for Business 2

about me

Jay Massey

– Web Services, UWF

– Founder, Coco Design

– Internet marketing strategist

– Not an “expert”

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overview

• Strategy

• Getting started

• Adding content

• Updating

• Promoting

• Summary Steps

strategy

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strategy• Get one…

– Who X 2• Who is the target audience• Who is going to update the fan page

– What is the purpose – When will you update– Where?

• You are adding a social networking component to your current marketing / communications plan, plus…

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strategy

Engagement

getting started

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sign up or log in

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profile vs. page

Personal profile• Friends only• Personal

– Family photos– Personal thoughts– Privacy issues

“You have received a friend request from Acme Resort”

Company “fan” page• Fans - anyone• Public• It’s about business

– Company overview – Company news & status– Website & contact info– Press releases– Photos & videos– Blog RSS feed– Twitter updates– Customer engagement

Personal Profiles are different than Facebook Pages

vs

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getting started

1. Log in to Facebook.com

2. Go to http://Facebook.com/Pages/

3. Click on

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choose a organization category

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choose type of company

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Create Page

( interactive tutorial )

adding content

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add company info

• Easy to update– Company logo– Company information– Images– Videos– Events– Blog feeds (RSS) – Proof your Page– Publish your Page

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maximize branding

200x600 pixels max

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add applications

• Some app ideas:– Static FBML (Facebook Markup Language) - allows

you to include any of your own HTML.– Flash Player - upload your own Flash files for

advanced customization.– YouTube Box - import videos you’ve already loaded

to YouTube.– Simple RSS - import your various feeds.–

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fbml content (advanced)

• Specialized content– Add a Custom Tab with Static FBML app

• Advanced functionality using the Facebook Static FBML application. This application will add a box to your Page in which you can use HTML or FBML (Facebook Markup Language) for enhanced Page customization.

• More info search “static fbml” or…http://www.facebook.com/apps/application.php?id=4949752878

• May need to get professional help

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customized sample 1

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customized sample 2

updating

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updating your page

• Facebook (web)

• Twitter

• Smart phone

• RSS feed

• Selective Twitter Status applicationhttp://apps.facebook.com/selectivetwitter/

promoting

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basic promotion tips

• Vanity URL– Once you have more than 100 fans on your page, set up your

business fan page vanity URL.  – Go to http:facebook.com/username/ and click on the link "Set a

username for your Pages."

• Add Vanity URL to business card & email signature• Search engines can see you fan page

– Add SEO friendly content just like your web site

• Seek professional help– I’m just sayin’…

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getting some fans• Tell your Facebook friends

– On the left side of you fan page (when logged in) you will see a link "Suggest to Friends".  That is a way to suggest your fan page to your personal connections

• Send an email– Send a short email to your business contacts asking them to check

out your company's Facebook page and give them a link. 

• Be compelling– You will have greater results in gaining fans if you give them a

compelling reason to be a fan, e.g. tip of the week, special offers, etc.

• Paid promotion– You can always try a paid promotion. Click on the “Find New Fans”

tab at http://www.facebook.com/advertising/?pages

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create buzz

• Get a new domain and point it to fan page

• Use Twitter

• Create exclusive content

• Hold drawings

• Create a photo / video contest

• Start engaging conversations on Discussion Board

• Call your Fan Page a Fan Club

• Buy social ads

• Acknowledge fans

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Facebook Groups

• Provides organizations with ability to share info with specific groups of individuals both internally & externally

• Your employees & customers are already on Facebook– Features:

• Tag friends - like in photos • Full email integration, which will make Facebook Groups the most

powerful group communication tool on the internet

– Business ideas:• Private Group for employees to share information within your

company - replaces Yammer, Chatter, etc.• Private Group for your best customers, special promotions• Private Group for your management team, internal communication

summary

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“how to” summary1. Sign up or log in to Facebook2. Go to http://facebook.com/pages/3. Click on Create a Page (upper right)4. Select organization category (business, brand, artist, etc.)5. Select type of company6. Name your page (be careful, you cannot change it)7. Add content8. Publish your page9. Get 1000 100, now only 25 fans & pick a vanity URL name10. Consider Selective Tweets application for Facebook11. Consider customizing your page with FBML, store app, etc.12. Promote, update, ENGAGE!

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thank you!

• SlideShare.com / Coco Design

• LinkedIn.com / in / P Jay Massey

• Twitter.com / Jay Massey

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