Changing Behaviour Of Online Content Consumption

Changing Behaviour OfOnline Content Consumption

Age of Listicles & GIFs

BuzzFeed 2014 – 200M monthly uniquesScoopWhoop – 12M monthly uniques Long form still has an audience

#1

Can you have listiclesEvery cat isn’t going to be viral

Think of your reader

Takeaways

Social Media

Facebook and WhatsApp ruleOrganic reach is dead

Networks are the new publishers

#2

Source: We Are Social Report 2015

Facebook Dominates

Source: Waggener Edstrom Communications Content 2015 Report

Sharing on Social Media

Source: Mary Meeker Report 2015

Smartphones & Social Media

Trust data before investing in networksInvest in ads if you can

Respect the individuality of networks

Takeaways

Email Marketing

Email not deadMobile taking over web Open rate 23%,Click rate 5% for Media

#3

Source: Litmus Email Stats June, 2015

Mobile Taking Over

Make it responsiveDon’t hide the unsubscribe button

Respect your readers inbox

Takeaways

Mobile

Desktop still rulesMobile is driving content consumptionIndia most engaged market on smartphone

#4

Source: Mary Meeker Report 2015

Mobile = Internet Traffic

Source: Outbrain Report 2014

Smartphone Content Consumption

Advertising is going to be a challengeApp? think wisely

Think mobile but don’t ignore desktop

Takeaways

Video & Regional Content

India in top 3 video consuming marketsMobile leading video consumptionPreference for content in native language

#5

Source: We Are Social Report 2015

Smartphone Activities

Source: Vuclip Global Video Insights 2015

Native Content Preference

Regional content has demand

Video is interesting but investment is big

Takeaways

Thank You!

Keep producing content, money will follow

Lighthouseinsights.in@LHInsights/@PrasantNaidu