Facebook to grow your market share

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Using Facebook to

Grow Your Market Share

• Julie Gallaher• Get on the Map Local Search Marketing• 916-265-2521

Get on the Map Local Search Marketing ---- All Rights Reserved 2011

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Facebook Basics

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Get on the Map Local Search Marketing ---- All Rights Reserved 2011

FB used to show the most recentStream automatically – not anymore

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Get on the Map Local Search Marketing ---- All Rights Reserved 2011

This is the default screen that mostpeople see when they sign in

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Getting Engaged• Analyzing & Measuring your engagement rate• In the last month, how many responded by

liking or commenting on your posts• Who responds? Who doesn’t respond• What do they respond to?• Which of your friends are interested?• How can you interest more of them?

Get on the Map Local Search Marketing ---- All Rights Reserved 2011

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Analyzing Your EngagementOld School Method

• Get a binder and write down the names of everyone who has commented during the last month

• Write down the names of everyone who has liked something during the last month

• Write down each post how many likes. How many comments.

• Look for patterns.Get on the Map Local Search Marketing

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Customer Life Cycle

• Advertising• Promotion• Sales/Ordering• Customer Service• Community Building

Get on the Map Local Search Marketing ---- All Rights Reserved 2011

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Advertising

• Target your clients using • Demographics• Psychographics – • Behavioral -• Environmental -

Get on the Map Local Search Marketing ---- All Rights Reserved 2011

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Advertising

• Budget• Copy• Great Photos• Be careful of ad fatigue

Get on the Map Local Search Marketing ---- All Rights Reserved 2011

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Promotion

• Free Reports• Contests• Special Offers

Get on the Map Local Search Marketing ---- All Rights Reserved 2011

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Sales/Ordering

• Paypal• Etsy / Ebay• Facebook Deals• Facebook iFrames• Big Brands – P&G announced June 9, 2011• Keep open to opportunities

Get on the Map Local Search Marketing ---- All Rights Reserved 2011

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Customer Service

• Listen• Respond Publicly and privately

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Community Building

• Ask Questions• Encourage participation• Conversations

Get on the Map Local Search Marketing ---- All Rights Reserved 2011

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Connect with Me ;^D• http://twitter.com/juliegallaher• http://twitter.com/getonthemap• http://facebook.com/juliegallaher• http://facebook.com/getonthemap• http://linkedin.com/in/juliegallaher• http://getonthemap.us

Get on the Map Local Search Marketing ---- All Rights Reserved 2011