Facebook strategies to grow your email list

- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - -

FACEBOOK

TO GROW YOUR EMAIL LIST

STRATEGIES

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www.yourmarketingcoachonline.com

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http://www.yourmarketingcoachonline.com/

Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.


MARKETING 101Fundamentals of Marketing

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WHAT

How to Grow Your Email ListQUICKLY!!!!

WEAREGOING

TO COVERTODAY

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FACEBOOK IS...Fun

A HabitA way to Catch Up

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FACEBOOK USERS WANT...• Entertained• Educated• Informed• Inspired

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FACEBOOK USERS DON’T WANT...

To be sold to.

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3 STAGES OF FACEBOOK MARKETING

• Attract: fans and followers• Promote: entertain, educate, inform, inspire• Sell: convert fans to leads

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FACT#1 Reason consumers interact with

businesses on Facebook is to:

• Enter a Contest• Enter into a Promotion• Claim an Offer

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30 + Leads so far…

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90 Leads3 New Clients

1 Upsell

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4001 New Fans276,972 Impressions

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8 STEP STRATEGY

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STEP 1: CHOOSE A PROMOTION

• Sweepstakes• Giveaway• Coupon• Like Gate• Photo Contest• Video Contest

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STEP 2: SELECT A START / END DATE

Keep it to 10 – 14 days to keep theexcitement going (and create a sense of urgency)

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STEP 3: COMPELLING OFFER

• Universal• Targeted• Be Generous

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STEP 4: REQUIRE A “LIKE”

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STEP 5: CAPTURE EMAIL ADDRESS

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STEP 6: ENCOURAGE SHARING

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STEP 7: DRIVE TRAFFIC• Post in newsfeed• Facebook ads• Website• Blog

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STEP 8: FOLLOW UPNURTURE

SELL

Infusionsoft, MailChimp, WooFu, etc…

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WHATWE

COVEREDTODAY

1. 3 Stages of Facebook Marketing2. 3 Ways to Promote Contests3. A Look at Successful Case Study’s4. 8 Steps to Creating a Promotion

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QUESTIONS


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ACTION STEPS1. Help me spread the word on the

Kickstart 2014 – Strategic Planning Session2. Enter to Win $200 in Coaching Cash3. Start your first promotion!4. Sign up for my next Webinar

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