Lenovo laptops Product Life Cycle and BCG Matrix Positioning

Presented by:

V. Rajachandra Rameez Ahmed

Salman Rizvi Shinu G.Mathew

Shobhit Dixit

LAPTOPS

http://www.lenovo.com/lenovo/in/en/

PRODUCT LIFE CYCLE

Lenovo Product Life Cycle

2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014 2014-20150

5000

10000

15000

20000

25000

7408.348666.03

78978800.12

11444.82

15674.22

17952.69

20514.71

LENOVO SALES (million US $)

Time

Leno

vo S

ales

MATUR-ITY PHASE

GROWTH PHASEINTRODUC-TION PHASE

Lenovo Financial Information

2nd largest with market share of17.1 in 2014

7.9%- 15.9% in 2013

18% share in corporate market

55% year-by-year growth in India

www.infotechlead.com

BCG MATRIX for LENOVO

REFERENCES• Levitt, T. (1965). Exploit the Product Life Cycle. Harvard Business Review.

(Vol. 43 Issue 6 Nov/Dec). p81-94.

• Barksdale, H. C. and Harris Jr., C. E. (1982). Portfolio Analysis and the Product Life Cycle. Long Range Planning. (Vol. 15 Issue 6). p74-83.

• http://www.lenovo.com/ww/lenovo/investor_relations.html

• http://www.lenovo.com/ww/lenovo/financial_information.html