RESEARCH ON CUSTOMER PERCEPTION ON LENOVO LAPTOPS COMPARE TO THEIR COMPETITORS BY GROUP NO.:- 8 PRESENTED BY:- SANTANU BHUKTA KUMAR SHIVAM MADHULIKA SINGH

RESEARCH ON CUSTOMER PERCEPTION ON LENOVO LAPTOPS

COMPARE TO THEIR COMPETITORSBY

GROUP NO.:- 8

PRESENTED BY:-SANTANU BHUKTAKUMAR SHIVAM MADHULIKA SINGHRAVI RAJSAKSHI SINGHTARVEENJEET SINGH

Type Public

Industry Computer Hardware Electronics

Founded 1984(Beijing)(as Legend)

2004(as Lenovo)

Founder(s) Liu Chuanzhi

Headquarters Beijing, China and Morrisville, North Carolina, United State.

Area served Worldwide

Key people Yang Yuanging(Chairman, President, and CEO)

Literature ReviewBeing a Chinese company clouds the

way for the newly-established Lenovo's success, it created an impression of low-quality mass produced machines as well as of difficult government and state issues .These concerns however are all image-related, but they are not to be shrugged-off just like that by most consumers,Accoordings to IDC (2013).

RESEARCH OBJECTIVES

To study and understand the buying behaviour of consumers for Lenovo laptops.

To find the customer perceptions of Lenovo and it’s competitors buyers.

To have an idea about the parameters consumers consider while buying Lenovo laptops computers.

To know advantages of Lenovo over it’s competitors.

To study the image of Lenovo and the image of its major competitors.

RESEARCH PROBLEM

The image of Lenovo PCs over its major competitors.

HYPOTHESES

The price of the laptops has significant impact on the type of laptops purchased by them.

There is a significant relationship between key factor and buying a laptop.

There is significant relationship between the value added by Lenovo laptop and buying Lenovo laptop.

Actors play significant role to buy a Lenovo laptop. ThinkPad of Lenovo laptop is positive impact to buy Lenovo

laptops.There is significant relationship between availability of service

centres and buying a laptop. EMI option of Lenovo gives positive impact on image of

Lenovo laptops. Preinstalled OS has direct impact on purchase of Laptop .Gender has significant impact on satisfaction level of Lenovo

laptops. There is a significant relationship between value added of

Lenovo and satisfaction level of Lenovo laptops.

RESEARCH METHODOLOGY Sample size :-

n=40Type of research :-

* Exploratory * Descriptive

Sampling frame:- * Noida

INDEPENDENT VARIABLES:- • Price • Features• ThinkPad• Availability of service centers• Purpose of uses• Add value

DEPENDENT VARIABLES:- 1. Customer preference buying Lenovo laptops. 2.Customer satisfaction level of using Lenovo

laptops.

DATA COLLECTION Collection of data Primary data: The method of collection of

primary data is through Quasi questionnaire. Secondary data: The secondary data was

collected from newspapers, articles and internet sources.

TEST USED Descriptive and Inferential Statistics.The central tendency techniques like mean,

median and mode were used. And we also used Chi-square ,t- test.

The level of significance has been kept at 5 %.

Which brand do you prefer in term of buying a laptop?

Frequency Percent Valid Percent Cumulative

Percent

Valid

Dell 13 32.5 32.5 32.5

Lenovo 5 12.5 12.5 45.0

Samsung 1 2.5 2.5 47.5

HP 18 45.0 45.0 92.5

Others 3 7.5 7.5 100.0

Total 40 100.0 100.0

ANALYSIS

What are your price range?

Frequenc

y

Percent Valid Percent Cumulative

Percent

Valid

Rs 20000-

250003 7.5 7.5 7.5

Rs 25001-

3500012 30.0 30.0 37.5

Rs 35001-

4500020 50.0 50.0 87.5

And above 5 12.5 12.5 100.0

Total 40 100.0 100.0

Hypothesis1: The price of the laptops has significant impact on the type of laptops purchased by them.

Which brand do you prefer in term of buying a laptop? * What are your price range? Crosstabulation

Count

What are your price range?

TotalRs 20000-25000 Rs 25001-35000 Rs 35001-45000 And above

Which brand do you prefer in term

of buying a laptop?

Dell 3 4 6 0 13

Lenovo 0 2 2 1 5

Samsung 0 0 1 0 1

HP 0 5 9 4 18

Others 0 1 2 0 3

Total 3 12 20 5 40

CHI-SQUARE VALUE:- 0.507>0.05

Hypothesis2: There is a significant relationship between key factor and buying a laptop.

What is the key factor you look first while buying a

laptop?

Harddisk Display Lan Card Touch or

without touch

Which brand do you prefer

in term of buying a laptop?

Dell 13 0 0 0

Lenovo 3 1 0 0

Samsung 0 0 0 0

HP 6 6 1 1

Others 0 1 0 0

Total 22 8 1 1

What is the

key factor

you look

first while

buying a

laptop?

Total

Sounds

Which brand do you prefer in

term of buying a laptop?

Dell 0 13

Lenovo 1 5

Samsung 1 1

HP 4 18

Others 2 3

Total 8 40


Hypothesis3: There is significant relationship between the value added by Lenovo laptop and buying Lenovo laptop.

Which brand do you prefer in term of buying a laptop? * What value added services does Lenovo give?? Crosstabulation

Count

What value added services does Lenovo give??

Services Product options Price ranges Higher number of

service centers

Which brand do you prefer in term

of buying a laptop?

Dell 5 3 5 0

Lenovo 2 0 2 1

Samsung 0 0 1 0

HP 1 3 11 3

Others 1 0 2 0

Total 9 6 21 4


Hypothesis4: Actors play significant role to buy a Lenovo laptop

Does actors play a big role while choosing to buy a

Lenovo laptop?

Total

Yes No

Which brand do you prefer in term of buying

a laptop?

Dell 6 7 13

Lenovo 2 3 5

Samsung 0 1 1

HP 2 16 18

Others 0 3 3

Total 10 30 40


Hypothesis5: ThinkPad of Lenovo laptop is effects to buy Lenovo laptops.

Which brand do you prefer in term of buying a laptop? * How was the idea of Lenovo's thinkpad? Crosstabulation

Count

How was the idea of Lenovo's thinkpad?

TotalSatisfactory Good Very Good

Which brand do you prefer in term of

buying a laptop?

Dell 5 7 1 13

Lenovo 2 3 0 5

Samsung 0 1 0 1

HP 4 14 0 18

Others 1 2 0 3

Total 12 27 1 40


Hypothesis6: There is significant relationship between availability of service centres and buying a laptop

Which brand do you prefer in term of buying a laptop? * How far would you like to travel to

find out a Lenovo service center? Crosstabulation

Count

How far would you like to travel to find out a

Lenovo service center?

0-5Km 6-10Km 11-15Km



Dell 6 4 2

Lenovo 3 2 0

Samsung 0 1 0

HP 11 4 2

Others 2 1 0

Total 22 12 4

Count

How far would

you like to

travel to find

out a Lenovo

service center?

Total

15Km+



Dell 1 13

Lenovo 0 5

Samsung 0 1

HP 1 18

Others 0 3

Total 2 40


Hypothesis7: EMI option of Lenovo gives positive impact on image.


Which brand do you prefer in term of buying a laptop? * Does Lenovo gives EMI option while buying a laptop?

Crosstabulation

Count

Does Lenovo gives EMI option while buying a

laptop?

Total

Yes No

Which brand do you prefer in term of

buying a laptop?

Dell 10 3 13

Lenovo 4 1 5

Samsung 0 1 1

HP 10 8 18

Others 1 2 3

Total 25 15 40

Hypothesis8: Preinstalled OS has direct impact on purchase of Laptop


Which brand do you prefer in term of buying a laptop? * The laptop should come with the

following Operating System pre-installed: Crosstabulation

Count

The laptop should come with the following

Operating System pre-installed:

Windows Linux Ubontu



Dell 13 0 0

Lenovo 4 1 0

Samsung 1 0 0

HP 15 1 1

Others 2 1 0

Total 35 3 1

Count

The laptop

should come

with the

following

Operating

System pre-

installed:

Total

No OS



Dell 0 13

Lenovo 0 5

Samsung 0 1

HP 1 18

Others 0 3

Total 1 40

Hypothesis9: Gender has significant impact on satisfaction level of Lenovo laptops.

Group Statistics

What is Gender? N Mean Std. Deviation Std. Error Mean

How would you rate Lenovo compared

to its nearest competitors on basis of

performance?

Male 19 3.16 .602 .138

Female 21 3.10 .889 .194

Independent Samples Test

Levene's Test for Equality of

Variances

t-test for

Equality of

Means

F Sig. t

How would you rate Lenovo

compared to its nearest

competitors on basis of

performance?

Equal variances assumed .744 .394 .258

Equal variances not

assumed.263

t-test for Equality of Means

df Sig. (2-

tailed)

Mean

Differenc

e

How would you

rate Lenovo

compared to its

nearest

competitors on

basis of

performance?

Equal variances

assumed38 .798 .063

Equal variances

not assumed35.330 .794 .063


Std. Error

Difference

95% Confidence

Interval of the

Difference

Lower




performance?

Equal variances assumed .243 -.429

Equal variances not assumed .238 -.421

P- VALUE:- 0.798>0.05

Hypothesis10: There is a significant relationship between add value of Lenovo and satisfaction level of Lenovo laptops.

Group Statistics

What value added

services does Lenovo

give??

N Mean Std.

Deviation

How would you rate

Lenovo compared to its

nearest competitors on

basis of performance?

Services 9 2.67 .707

Product options 6 3.00 .000

Group Statistics

What value added services

does Lenovo give??

Std. Error Mean

How would you rate

Lenovo compared to its

nearest competitors on

basis of performance?

Services .236

Product options .000

Independent Samples Test

Levene's Test for Equality of

Variances

t-test for

Equality of

Means

F Sig. t




performance?

Equal variances assumed 7.962 .014 -1.140

Equal variances not

assumed-1.414


df Sig. (2-

tailed)

Mean

Differen

ce

How would you

rate Lenovo

compared to its

nearest

competitors on

basis of

performance?

Equal

variances

assumed

13 .275 -.333

Equal

variances not

assumed

8.000 .195 -.333

P- VALUE:- 0.275>0.05

FindingsImage of Lenovo laptops is not good

compare to their competitors like Dell and HP.Most of the customers prefer Dell and HP compare to Lenovo laptops in Noida.

But image of Lenovo laptops is good compare to their competitors like Samsung,Acer,Asus and other laptops in Noida.

SUGESSION

Most of the customer still not prefer Lenovo laptops.

Company need to add some new innovative ideas to capture laptop markets in India.

Most of customer looks for good features in affordable price, so company need to utilize this.

Video

http://www.youtube.com/watch?v=gXNXxTmw8kM

Referenceshttp://sociology.about.com/od/Statistics/a/D

escriptive-inferential-statistics.htmhttp://en.wikipedia.org/wiki/Lenovohttp://www.idc.com/getdoc.jsp?containerId

=prUS24213513Sondhi, Chawala (2011). Reseach

Methodology. Noida: Vikas.International Data Corporation(2013),New York.

http://sociology.about.com/od/Statistics/a/Descriptive-inferential-statistics.htm

http://sociology.about.com/od/Statistics/a/Descriptive-inferential-statistics.htm

http://en.wikipedia.org/wiki/Lenovo

http://www.idc.com/getdoc.jsp?containerId=prUS24213513

http://www.idc.com/getdoc.jsp?containerId=prUS24213513

Documents

RESEARCH ON CUSTOMER PERCEPTION ON LENOVO LAPTOPS COMPARE TO THEIR COMPETITORS BY GROUP NO.:- 8 PRESENTED BY:- SANTANU BHUKTA KUMAR SHIVAM MADHULIKA SINGH