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This Presentation gives an overview about the sales, market share and growth of Lenovo Laptop division of Lenovo Group Org.
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Presented by:
V. Rajachandra Rameez Ahmed
Salman Rizvi Shinu G.Mathew
Shobhit Dixit
LAPTOPS
http://www.lenovo.com/lenovo/in/en/
PRODUCT LIFE CYCLE
Lenovo Product Life Cycle
2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014 2014-20150
5000
10000
15000
20000
25000
7408.348666.03
78978800.12
11444.82
15674.22
17952.69
20514.71
LENOVO SALES (million US $)
Time
Leno
vo S
ales
MATUR-ITY PHASE
GROWTH PHASEINTRODUC-TION PHASE
Lenovo Financial Information
2nd largest with market share of17.1 in 2014
7.9%- 15.9% in 2013
18% share in corporate market
55% year-by-year growth in India
www.infotechlead.com
BCG MATRIX for LENOVO
REFERENCES• Levitt, T. (1965). Exploit the Product Life Cycle. Harvard Business Review.
(Vol. 43 Issue 6 Nov/Dec). p81-94.
• Barksdale, H. C. and Harris Jr., C. E. (1982). Portfolio Analysis and the Product Life Cycle. Long Range Planning. (Vol. 15 Issue 6). p74-83.
• http://www.lenovo.com/ww/lenovo/investor_relations.html
• http://www.lenovo.com/ww/lenovo/financial_information.html