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Struggling to create fresh content on your blog or website to keep your visitors engaged? There are many, many resources available online to augment your current website and blog copy with materials that grab readers' attention and keep them coming back for more.Melissa Olson from Metrolist will be presenting a library of online resources that Realtors can access for free.
Citation preview
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FREE Blog & Website Content06.08.12
Content for your websites and blogs…Doesn’t have to break the bank!
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There are many resources available, right at your fingertips!
•Newsletters
•Articles
•Images
•Videos
•Market Reports
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How would you like a free newsletter?
+ Pluses •Easy to setup•Manage with existing email contacts•Loaded with ready-to-send information•Integrated with Top Producer
- Minuses•Cannot customize•Ad supported•National articles and info
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An article a day…
• Fresh• Relevant• Local• Timely• Entertaining• Personality
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Do I have enough time
for this?
Where there’s a will, there’s a way!
• FrogPond– Free reprintable articles for trade publications,
newsletters, blogs, website, social media sites
• Realtor Content Resource/Houselogic– Free source of information and tools from
NAR– Content for consumers “in 3 easy steps”– Multiple options for “reprint”
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And there’s more…(otherwise know as the obvious options)
• Inside Real Estate News– Local Denver reporter, John Rebchook– Consumer articles
• Local newspapers– Don’t forget about the Community
newspapers!
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Where to find the “Eye Candy”
• Free Stock Photos.biz– Buyer beware: Shutterstock placements
within the site are available for purchase– Three size options for all images– Clip Art images also available
• iStockphoto– Many low cost options– Great selection
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Photo Do’s and Don’ts
• Protect your art!– Photoshop Online or Picnik – Watermark your images (applies to photos you’ve
taken)
• Stop using tiny images• Leave some breathing room• Place images above the fold• Wrap text appropriately• Use a descriptive “ALT title”or image name
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Does online video really matter?
• Online video viewers will reach 169.3 million in 2012.
• 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.
Source: http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx#ixzz1xCpYzYye
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Real Street News
• Started in 2011 by Rick Miller, Chicago Title
• Local community interviews and news
http://realstreetnews.com/fairway-villas-denvers-newest-active-adult-community/
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Visit Denver
• Travel videos professionally produced
• Good variety of options to highlight Denver culture
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http://www.youtube.com/watch?v=QtACFxr062Y&feature=plcp
Create your own
• Don’t be afraid to create your own community tour
• Uploaded videos on YouTube, specific to your listing, can be added to the MLS
• As long as you get permission from the owner, source videos on YouTube for your site, too!
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Market Reports
• Shameful plug for Metrolist reports
• Monthly Comparison, meant for professionals– Dull– Boring– But, packed with lots of information!
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Free Reports from Metrolist Marketplace
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Community Demographics
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Walkscore Information
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So, what are you doing?
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Appendix
• Free photos and images: http://www.freestockphotos.biz • Housing Trends eNewsletter http://www.hten.com/ • Houselogic http://www.houselogic.com/ • Frog Pond free articles (ready for reprint)
http://frogpond.com/searchmenu.cfm • Cloud MLS – free market report
http://www.terradatum.com/marketdata/Denver/index.html
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Appendix
• FREE Market Reports: http://marketplace.metrolist.com/Shop-by-Category/Analytics-Market-Intel – Monthly Market Indicator– Local Market Updates (by county & MSAs)– Monthly Comparison (current month)
• Visit Denver videos – highlighting local events and activities http://www.youtube.com/user/VisitDenver
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