Seo Intro for Real Estate Professionals

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GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com

What is SEO?

The practice of improving and promoting a web site

Increase the number of visitors the site receives from search engines

SEARCH ENGINES???

There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.

Search Engine Optimization isn't just about "engines." It's about making your site better for people too.

Why does my website need SEO?

Search engines are unique in that they provided targeted traffic - people looking for what you offer.

Why can't the search engines figure out my site without SEO?

How Search Engine Operates?

RelevanceImportance- finding a page with the right words- the major engines typically interpret importance as popularity the more popular a site, page or document, the more valuable the information contained therein must be

Real Estate SEO tips

1Design your real estate website with unique content

Quality real estate website content is the most critical factor in achieving a higher Google ranking.

The information must be relevant, fresh and uniqueproviding value for your target audience.

2Use keywords on your real estate website that target your audience

You can make your real estate website easier to find by using keywords that clients are most likely to type into Google when they start their home search.

Provide information on these topics and incorporate these keywords in your text, page titles, and images.

KEYWORDS PRACTICEHOUSE AND LOTCAVITEAFFORDABLEQUALITYINCOME OPPORTUNITY

Be careful not to flood your site with keywords.

Three to five phrases per page should be your goal

Google might consider you a spammer.

Build links to your real estate website3

In Googles eyes, links to your real estate website are like votesthey give your site credibility.

Inbound links from reputable websites, your social networking sites and blogs, can help your Google ranking and bring more leads straight to your real estate website.

When you create your links, be sure to include relevant keywords for a variety of pages you want people to visit, rather than just your home page.

Ex.Keywords: Filipino families can now afford to own a quality house and lot www.housenlot.com/qualityhouseandlotincavite

The faster you can get your visitors to the exact information theyre looking more, the more useful your site will be.

Google Webmaster Tool Suite

So, create a blog outside your real estate website

HIRE bloggers to post articles that will feature your site.

Promote your real estate website with social media4

Building your online presence through Facebook and Twitter can also improve your Google ranking.

Make sure you share updates, cool information, and new blog posts on your real estate website on your social networks

Its important that you update your website regularly with unique content that friends will want to share via their social networks.

IMAGE POSTING EXERCISE

When links to your site are reposted and re-tweeted, the number of visitors multiplies and this can send a signal to search engines that you have high quality content.

Be sure to share all of your social media profiles as well, so people visiting your Facebook page can find you on LinkedIn and other social media sites.

Real estate SEO rules constantly change.

Increasing your natural search traffic is not an exact science. Google continually refines the way it helps consumers find information.

The most important strategy for real estate agents is to focus on the audience.

What are home buyers and sellers looking for?

What makes your real estate website worth visiting?

When you provide useful, compelling information that people link to and share, youll attract new visitors and keep them coming back.

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