Mc donald story of going international

“One world, One Burger”- McDonald’s

Welcome To The World Of McDonald's

Let me introduce my friends who are going to tell my storyPrasad, prathiksha amin, prathiksha Rai, praveen, Preethi and Pruthvi

Hi, friends I am Ronald’s

Guess !!!!!! Why I am here in JKSHIM

YES, I am here to tell you about my story

Story of McDonald's

So, Let’s go, Listen My story, Agenda of My story is

AGENDAVision HistoryGlobal planningMarket entryDiversificationTypes of retailingCultural conditioningMarket research

McDonald's Vision Statement

• "McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

One’s upon a timeWhen I

was Baby

McDonald's was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937.Prices were kept low. Speed, service and cleanliness became the critical success factors of the business. franchisees started Revolutionary concept called 'self-service.‘Currently McDonald's operates in 121 countries & having more than 30000 restaurant and serving 53 Mn customers everydayThe brothers used assembly line procedures in their kitchen for mass production.

Mcdonald’s History

Global Planning• Researching the every countries culture.• Replacement of beef with chicken.• Offering a wider variety of food to

attract more segments.

Market Entry of McDonald’s Commenced as a barbeque restaurant in

1940. Introduction of the "Speedee Service

System" in 1948. Replacement of “Speedee”. Reorganization as a hamburger business in

1948. Sale of 100 billion hamburgers by 1993. Presently serving in more than 36000+

across the globe.

What is Diversification?

Diversification is a corporate strategy to increase sales volume from new products & new markets

Example is McCafe which at first was found in Japan and was amazed by its different style from traditional McDonald store– Local Product Development

Strategy

Types of retailing Quick fast food restaurant

• Business format franchises • Product franchises

• Manufacture franchises

So what happen when it go in to

International market?????

Cultural conditioning of Mc Donald’s

• Mc Donald’s is one such company where it went for cultural adoption

• The McDonald's of the United States is much different than the McDonald's in Japan, China, and India

• The company has committed to understanding the preferred foods in specific cultures.

• It has adapted the menu to include foods that are popular in specific countries.

• This has allowed McDonald's to be successful in international market growth.

• Some example :In China, McDonald's features an all chicken burger using thigh meat as opposed to the standard breast meat.

• McDonald's opened new multi-floored restaurants in 2011 in Japan where it features a café atmosphere on the first floor and the traditional fast-food experience on the second floor.

• The company keeps pork and beef products off the menu in existing restaurants in India.

What they did It thinks globally and acts locally.• For instance its advertising campaign

“I'm Loving' It” has been advertised globally but the characters and the background setting has been adapted in accordance with the local culture and customs.

It offers customers taste and appearance variations according to their culture and religious customsExample:IndiaMiddle eastIslamic countries tropical countries ChinaIsraelSingapore

Market research

BYE BYE SEE U AT McDonald’S