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Spm Mc Donald

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According to a McDonald's corporate press release: "i'm lovin' it is a key part of McDonald's business strategy to connect with customers in highly relevant, culturally significant ways around the world." Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort to show that McDonald's is "down" with their customers, they bought off a few rap artists to pose with this goofy white guy and their dumbass mascot:

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Introduction McDonald as being ninth most valuable brand in the world which has replaced the US army as the Nations largest job training organization &Controls the market share of more than 3 food chains taken together in America started in 1940. McDonald's Corporation (MCD) is the world's largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more 'natural' style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables. Company has also expanded the McDonald's menu in recent decades to include alternative meal options like salads and snack wraps in order to capitalize on growing consumer interest in health and wellness. Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion

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McDonaldss success is the result of superior products, high standards of performance, distinctive competitive strategies and the high integrity of our people. McDonalds is continuing to expand and introduce new alternative beverages in the market. Approximately 85% of McDonalds restaurant businesses worldwide are owned and operated by franchisees .All franchisees are independent, full-time operators. McDonalds was named Entrepreneurs Number-one franchise for 1997 McDonalds corp. is currently one of the most successful consumer products company in the world with annual revenues exceeding $23 million and has more than 1.6 million employees. McDonalds products are recognized and are most respected all around the globe. Currently, its divisions operate in all over the world in beverages, increasing snack foods, has and been restaurants. based on The high corporations success

standards of performance, marketing strategies, competitiveness, determination, commitment, and the personal and professional integrity of their people, products and business practices. McDonalds believes their success depends upon the quality and value of their products by providing a safe, whole some, economically efficient and a healthy environment for their customers; and by providing a fair return to their investors while maintaining the highest standards of integrity.

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McDonald's - A Global Phenomenon McDonald's opened its doors in India in October 1996. Ever since then, our family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara, Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have proceeded to demonstrate, much to the delight of all our customers, what the McDonald's experience is all about. Our first restaurant opened on 15th April 1955 in Des Plaines, Illinois, U.S.A. Almost 50 years down the line, we are the world's largest food service system with more than 30,000 restaurants in 100 countries, serving more than 46 million customers every day.

Locally Owned

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McDonalds in India is a 50-50 joint venture partnership between McDonalds Corporation [USA] and two Indian businessmen. Amit Jatias company Hardcastle Restaurants Pvt. Ltd. owns and operates McDonald's restaurants in Western India. While Connaught Plaza Restaurants Pvt. Ltd headed by Vikram Bakshi owns and operates the Northern operations. Amit Jatia and Vikram Bakshi are like-minded visionaries who share McDonald's complete commitment to Quality, Service, Cleanliness and Value (QSC&V). Having signed their joint-venture agreements with McDonald's in April 1995, they trained extensively, along with their Indian management team, in McDonald's restaurants in Indonesia and the U.S.A. before opening the first McDonalds restaurant in India.

History

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The McDonald's History - 1965 to 1973 McDonald's Comes To Wall Street In 1965 McDonald's went public with the company's first offering on the stock exchange. A hundred shares of stock costing $2,250 dollars that day would have multiplied into 74,360 shares today, worth approximately $3.3 million on December 31, 2006. In 1985 McDonald's was added to the 30company Dow Jones Industrial Average. A Big Idea Called "Big Mac" "Introduced system wide in 1968, the Big Mac was the brainchild of Jim Delligatti, one of Ray Kroc's earliest franchisees, who by the late 1960s operated a dozen stores in Pittsburgh."

The Egg McMuffin Introduced in 1973, the Egg McMuffin was developed by owner operator Herb Peterson.

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The First Ronald McDonald House in Philadelphia, PA In 1974 Fred Hill of the Philadelphia Eagles teamed up with McDonald's to create Ronald McDonald House. Here the families of critically ill children have a place to call home while they're away from home as the young patients undergo treatment for their conditions. The Happy Meal Since 1979 the Happy Meal has been making kids visits that much more special. Clubs the world over collect Happy Meals toys & boxes.

The Future Begins Now McDonald's Express for a world that can't slow down! McDonald's is popping up in more nontraditional locations like Amoco & Chevron stations, with full menu offerings & dining room seating, just like you'll find in a traditional McDonald's. Another slide History of McDonalds.

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McDonald's has come a long way ever since its beginning in 1955. Here are a few milestones of the McDonald's journey... 1955 Ray Kroc opens his first restaurant in Des Plaines, Illinois and the McDonald's Corporation is created. 1957 Quality, Service, Cleanliness and Value (QSC& V) becomes the company motto. 1959 The 100th McDonald's opens in Chicago. 1961 Hamburger University opens in Elk Grove, near Chicago. 1963 One billion hamburgers sold. Ronald McDonald makes his debut. 1964 Filet-O-Fish sandwich is introduced. 1965 McDonald's Corporation goes public. 1967 The first restaurants outside of the USA open in Canada and Puerto Rico. 1968 The Big Mac is introduced. The 1,000th restaurant opens in Des Plaines, Illinois.

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1972 A new McDonald's restaurant opens every day. The Quarter Pounder is introduced. 1973 Egg McMuffin is introduced. 1974 The first Ronald McDonald House 1983 Chicken McNuggets is introduced. New Hamburger University campus opens in Oak Brook, Illinois. Set in 80 wooded acres. Training is provided for every level of McDonald's management worldwide. 1984 50 billionth hamburger sold. Ronald McDonald Children's Charities is founded in Ray Krocs memory to raise funds in support of child welfare. 1989 McDonald's is listed on the Frankfurt, Munich, Paris and Tokyo stock exchanges. 1990 McDonald's opens in Pushkin Square and Gorky Street, Moscow. 1993 The first McDonald's at sea opens aboard the Silja Europa, the world's largest ferry sailing between Stockholm and Helsinki. 1994 Restaurants open in Bahrain, Bulgaria, Egypt, Kuwait, Latvia, Oman, New Caledonia, Trinidad and United Arab Emirates, bringing the opens in Philadelphia. The Happy Meal is launched. total to over 15,000 in 79 countries on 6 continents. 1996 McDonald's opens in India the 95th country. Background55

Founded: 1955 Franchising since: 1955 Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955. McDonald's and the Golden Arches have since become an internationallyrecognized symbol of quick-service hamburgers, fries, chicken, breakfast items, salads and milkshakes. Franchisor is a publicly-held company with 885 employee(s); 20 employee(s) in franchise department.

Franchise Units Year 2009 2008 2007 2006 U.S. Franchises 12,221 12,136 11,674 11,608 Canadian Franchises 1,070 1,046 927 890 Foreign Franchises 12,510 12,283 10,498 10,056 Company Owned 6,357 6,502 8,078 8,269

Products of McDonalds55

Beverages

Cold-Coffee

Ice-Tea

Hot Serves

McShakes

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Coca-Cola

Frozen Desserts

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Flavour Burst

Floats

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McSwirl

Soft Serves

Soft Serve Cone

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Non- Veg Menu

Filet-O-Fish

Chicken Maharaja Mac

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Chicken McCurry Pan

McChicken

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Chicken McGrill

Chicken Mexican Wrap

Veg Menu

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Crispy Chinese

McALOO Tikki

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McCurry Pan

McVeggie

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Pizza McPuff

Paneer Salsa Wrap

Services of McDonalds55

McDonald's - More Than 15,000 Wi-Fi Enabled Restaurants Around the Globe! We believe in bringing you innovative and convenient services