How to increase customer engagement with infographics

Baker Tilly:

Baker Tilly Ukraine / B2B Infographics

How to increase customer engagement in audit and consulting services with infographics

Case of Baker Tilly Ukraine

WHY INFOGRAPHICS?

WIN CUSTOMER ATTENTION In the age of information overload and constant fight for customer attention Infographics become excellent way to engage customers and support brand. Here are few examples of Baker Tilly Ukraine campaign to promote its audit and consulting services. DRIVE BRAND RECOGNITION This campaign drive a lot of attention of prospects and customers and leads to strong brand recognition from Ukrainian media community.

Baker Tilly Ukraine / B2B Infographics

Baker Tilly Ukraine / B2B Infographics

GUIDE TO TRANSFER PRICING

click here for full version of this infographic

WHY IT WORKS:

a simple explanation for a

complex topic;

created in a ‘for Dummies’

style, keeping information

concise and clear;

easily understandable, not

overloaded with facts and

figures.

INFOGRAPHIC EXAMPLE №1

COMBINED AUDIENCE OF 20 000+ VISITORS

230+ SHARES ON FACEBOOK!

Baker Tilly Ukraine / B2B Infographics

COUNTRY TRADE BALANCE INFOGRAPHIC EXAMPLE №2

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WHY IT WORKS:

visually attractive content;

clear comparison of trade

balance and economic

relations with trade partners.

high engagement on

Facebook: 230+ shares

Baker Tilly Ukraine / B2B Infographics

WHY IT WORKS:

well-structured, easily

understandable content;

attractive, eye-catching

design.

click here for full version of this infographic

SUSTAINABILITY INFOGRAPHIC EXAMPLE №3

Baker Tilly Ukraine / B2B Infographics

GUIDE TO BAKER TILLY SERVICES

WHY IT WORKS:

a graphic explanation «How IFRS

can improve your business»

step-by-step guide of benefits IFRS

can deliver for business and it’s

capitalization.

click here for full version of this infographic

INFOGRAPHIC EXAMPLE №4

Baker Tilly Ukraine / B2B Infographics

INDUSTRY OVERVIEW

WHY IT WORKS:

a comprehensive industry

overview;

not overloaded with facts

and figures;

attractive branded design

was used for promoting

Industry Report.

Can be used as promo for an industry report

INFOGRAPHIC EXAMPLE №5

COAL INDUSTRY 2013

Output

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Baker Tilly Ukraine / B2B Infographics

GOVERNMENT BUDGET

WHY IT WORKS:

defines the most important

and interesting lines of state

budget ;

easily understandable;

attractive branded design.

INFOGRAPHIC EXAMPLE №6

UKRAINE GOVERNMENT BUDGET 2014

click here for full version of this infographic

COMBINED AUDIENCE OF 50 000+ VISITORS

400+ SHARES ON FACEBOOK!

TOP LEAD 51 Vorovskogo St, office 2,

Kyiv, Ukraine e-mail: marina.budnik@toplead.com.ua

Thank you!

Baker Tilly Ukraine / B2B Infographics