Embed Size (px)
DESCRIPTION
Increasing engagement hours amongst employees is challenging. Using mobile phones for engagement definitely increases total engagement hours.
Citation preview
Business Communication: Drive Engagement with Mobility
Why mobile?
Source: http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes
There are 6.8 billion people on earth
4 billion people have mobile phones
3.5 billion own a toothbrush
The Future: Mobility
Beyond the Strategy
Business uses• Sales
• Internal Communications
• Corporate Communication
• Employee Engagement
• Customer Engagement
Medium
• Learning• Training• Collaboration• Engagement
Input Content
Mobile App
Content Delivered
User Experience
1.Awareness2.Consideration3.Intent
1.Awareness2.Consideration3.Intent
• Company Policies• Videos• Newsletter• Internal Communication• Social Media sharing
1.Awareness2.Consideration3.Intent
• Allow users to participate• Send quizzes and surveys• Users subscribe to blogs,
videos etc
1.Awareness2.Consideration3.Intent
• Increase:• Productivity• Engagement hours• Revenue
Popular input content
• Videos• Concise Text• Podcasts
Source: May 2012 report from Nielsen
USER EXAMPLES
Sales
Send via mobile:
• New Product flyers
• Just-in-time updates on competition
TRADITIONALMOBILE
Send via
• New Product flyers (email)
• Just-in-time updates on competition (sms or email)
Internal/Corporate Communications
TRADITIONALMOBILE
Send via mobile:
• Policies/News
• HR Communication
Send via
• Emails
• Pamphlets', flyers etc
