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Membership Growth Online SummitWhere Nonprofit Leaders and Growth Strategies Converge
@wildapricot
April 4th – April 8th, 2016
#WAsummit2016 Presenter: Amy Sample WardCEO, NTEN (The Nonprofit Technology Network)
Increase Membership Engagement with Social Media
April 6th, 3:00 PM – 4:00 PM (ET)
@amyrsward
Lori SmithSmiley Apricot
Community Manager
Terry IbeleLearning Apricot
Content Manager
Meet the Apricots
@amyrsward
@amyrsward
Yes! You will receive a recording…
We will be sharing the recording of this webinar with you in a follow up email sent out next week.
See past webinars:
www.wildapricot.com/academy
@amyrsward
Who is Amy?Author & Speaker• CEO of NTEN, the Nonprofit Technology Network• Speaker, author & trainer• Author of several books
• Social Change Anytime Everywhere• Social by Social – a handbook in using social
technologies for social impact
Outside of Work• Hiking• Biking• Exploring Oregon’s coast or wine country!
Presenter: Amy Sample Ward, @amysward
Author and Professional Speaker
@amyrsward
@amyrsward
@amyrsward
@amyrsward
@amyrsward
@amyrsward
@amyrsward
@amyrsward
@amyrsward
@amyrsward
@amyrsward
Questions to ask:
Do different programs or departments connect with different constituent groups?
Do services or products target different people?
How would you describe your community to someone unfamiliar with your work, and identify if it is relevant to them?
STEP 1: GROUPS
@amyrsward
Questions to ask:
Why does the community continue needing your services, programs, or work?What is the value in others participating?
------What do you need help with or involvement from the community to achieve?How can your work improve with engagement?
STEP 2: GOALS
@amyrsward
Questions to ask:
Where does this group already talk or engage with each other and with you?
Which channels/platforms are most appropriate to the kind of content they need?
What kind of engagement is required to match the goals?
STEP 3: CHANNELS
@amyrsward
Get this template! http://bit.ly/DIYcommunity
@amyrsward
@amyrsward
@amyrsward
Examples:
Program or service updatesStaff announcementsJob opening announcementsVolunteer opportunitiesFundraisersEventsCampaignsOrganized calls to action
STEP 1: CONTENT TYPES
@amyrsward
Examples:
Increase visibility of the organizationIncrease participationRaise fundsBuild leadership in the communityFind sponsors or partnersRecruit volunteersBuild and engage the community
STEP 2: GOALS
@amyrsward
Examples:
Newsletter or mailingEmail newsletterTwitterFacebookInstagramWebsiteBlogIn-person
STEP 3: CHANNELS
@amyrsward
Get this template! http://bit.ly/DIYtemplate
@amyrsward
Flickr: morebyless
@amyrsward
Step 1: Link Strategy to Goals
What do you do?Why do you do it?What does success look like?
Role of Mission
@amyrsward
Step 2: Link Goals to Social
Role of Social
Where do you engage and why?With whom?What value are you creating?
@amyrsward
Step 3: Acting on Strategic Data
Role of Data
Where are you?Where were you?Where do you want to be?
@amyrsward
NTEN Example: Link Strategy to Goals
Mission to Goal
NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.
@amyrsward
NTEN Example: Link Goals to Social
Goals to Social
Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.
@amyrsward
NTEN Example: Link Goals to Social
Goals to Social
Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.
@amyrsward
NTEN Example: Acting on Strategic Data
Action on Data• % of Conversation• # of outside articles & speaking engagements• Retweets and shares• # of Member requests for specific information • positive mentions of NTEN and NTC• guest content (NTEN blog) promotion • leading referral sites (external)• leading referral platforms (social media)• referral site with longest on site time
@amyrsward
Get this template! http://bit.ly/MetricsTemplate
@amyrsward
Flickr: thiago_avancini
@amyrsward
Step 1: Listening
@amyrsward
Step 1: Listening
@amyrsward
Step 1: Listening
@amyrsward
Step 2: Joining
@amyrsward
Step 2: Joining
@amyrsward
Step 2: Joining
@amyrsward
Step 3: Creating
@amyrsward
Step 3: Creating
@amyrsward
Step 3: Creating
@amyrsward
Listen:
Find where your members areListen for key issues, hot topicsIdentify points of interestEvaluate who is participating
REMINDERS
Join:
ReplyRecognizeCelebratePromote
Create:
Add valuePlace content with specific groupsUse the news to stay relevantLet your community post
@amyrsward
Connect with me anytime:
NTEN AmySampleWard.orgnten.org @[email protected] linkedin.com/in/
amysampleward
THANK YOU!
@amyrsward
We have recorded this webinar and will be sharing it with you.
Build. Connect. Grow. Membership & more.
THANK YOU!
Membership Growth Online SummitWhere Nonprofit Leaders and Growth Strategies Converge
@wildapricot
April 4th – April 8th, 2016
#WAsummit2016 Presenter: Sarah Sladek, @SarahSladekCEO, XYZ University, Author and Professional Speaker
How to turn Millennials into Members
April 7th, 3:00 PM – 4:00 PM (ET)
Full Agenda!http://trial.wildapricot.com/lp/Online-Summit-April2016
Wednesday, April 6th @ 3:00 PM (ET)Increase Membership Engagement with Social Media
Thursday, April 7th @ 3:00 PM (ET)How to Turn Millennials into Members
Friday, April 8th @ 3:00 PM (ET)From the Bottom-Up - Tips for Building an Effective Membership Model
Monday, April 4th @ 3:00 PM (ET)Attract & Retain New Members with a Marketing Funnel
Tuesday, April 5th @ 11:00 AM (ET) How to Increase Members with Facebook Ads
Tuesday, April 5th @ 3:00 PM (ET)How to be a Google Ads Super Hero - for Charities & Nonprofits
@amyrsward
Build. Connect. Grow. Membership & more.
Thank you for participating in our workshop!
www.wildapricot.com
Try our free 30-day trial – risk free!
Rated #1 in Capterra’s Top Membership Management Software
3 years in a row.