10 Things Businesses can do with Social Media

10 Things a Business can do with Social Media

CIM 2013

10 Things every Business should be

doing on Social Media

10 Reasons I love Social Media for

Business

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Twitter @philoakley

10 Reasons I love Social Media for

Business

10 Things1.Market Research (Listen)2.Get Feedback (Engage)3.Find Evangelists4.Create a Community5.Create an Email List6.Get More Sales7.Get Recommendations8.Get closer to you Customer/Prospect9.Provide Support10. Have Fun

1. Market Research

Oatcake video

2. Engage

#FavOatcake

Oatcake Video

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3. Find Evangalists

•Find fanboys/cheerleaders

•Product/Service Champions

•Bloggers and Reviewers

•Experts in their fields

•Offer rewards ?

4. Create a Community

#BforB

#BforBHour

#StaffordshireHour

#ShropshireHour

#WestMidsHour

#AgriChatUK

#MarketingHour

#CIMHour

#BforBHour

#Lego

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5. Create an Email List

6. Get More Sales

3 Levels of Selling

1.-Links to services and products

2.-

3.-

3 Levels of Selling

1.-Links to services and products

2.-Offers and promotions

3.-

3 Levels of Selling

1.-Links to services and products

2.-Offers and promotions

3.-Help people buy!

Hasbean Coffee

7. Get Recommendations

Get Recommendations

85% of consumers say that they read online reviews for local businesses (up from 76% in 2012)

79% of consumers trust online reviews as much as personal recommendations (up from 72% in 2012)

Testimonial Tips•Have a designated web page for

Testimonials

•Allow people to submit a testimonial on your website

•Build it into your process

•Ask at point of sale

•Share testimonials on your Social Media

Get Closer to your Customer

ASK THEM!

•Do you use Social Media?

•What Social Media Sites do you use?

•How would they like to be engaged on their

•Would you connect?

•Links to accounts

Add to your emailP.S. By the way quick question are you using social media these days? If so, which channels are you spending your time? Mind if we connect there?

or

To serve our customers better we would like to connect with them on the Social Media sites you use. If you would like to connect please click this link to tell us your favourite Social Media sites.

Tools

Tools

Support

10. Have Fun (with engagement)

www.philipoakley.org/cim

https://plus.google.com/+PhilipOakley

http://uk.linkedin.com/in/philoakley

Twitter @philoakley