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“”
&strategically
intelligently
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A DIVISION OF PLANMAN CONSULTING
NEW DELHI
J&K
CHANDIGARHDEHRADUN
JAIPUR LUCKNOW
GWALIOR PATNA
VARANASI
GUWAHATI
AGARTALA
KOLKATA
RANCHI
AHMEDABADSURAT
BHOPAL
MUMBAI
BHUBHANESWARRAIPUR
VISHAKA PATNAM
NAGPUR
AURANGABADNASIK
PUNE
KOHLAPUR
KOCHIMADURAI
THIRUBANTHAPURAM
CHENNAIBANGALORE
MYSORE
HUBLIPANJIM
HYDERABAD
Our Reach
ICMR has a Pan India presence with 8 regional offices in metropolitan and semi metropolitan cities namely New Delhi, Mumbai, Bangalore, Ahmedabad, Hyderabad, Kolkata, Chennai and Pune. Our reach gets extended with strong network offices in Chandigarh, Jaipur, Lucknow, Bhopal, Guwahati, Varanasi, Raipur, Patna, Thiruvananthapuram, Bhubhaneshwar, Ranchi, Dehradun, Nagpur, Panjim, Kochi, Agartala, Surat, Gwalior, Nasik, Mysore, Madurai, Vishakhapatnam, Hubli, Aurangabad, Kothapur and J&K. ICMR’s network is strongly supported by a team consisting of 250 researchers, 500 supervisors and 1500+ investigators.
In order to address clients needs comprehensively. ICMR offers an extensive array of syndicated and customized services:
Brand and Consumer ResearchSocial & Public ResearchApplied Economic Research Large Scale SurveysMedia Research
These divisions of ICMR offer a wide range of services ranging from custom designed consumer research to social research. A range which include:
• Mystery Shopping• Market Share Estimation• Simulated Test Marketing• Competitors’ Brand Equity• Trade Studies• Positioning & Segmentation
Studies• Research on Sensitive/ Social
Issues• Potential Estimation, Product &
Concept Tests• Usage and Attitudinal Surveys,
Price Elasticity Analysis• Advertising Research Studies
(Pre and Post Research), Perception Analysis, Corporate Image Study
• Industry Analysis
• Brand Research• Consumer Research• Competitive Environment
Analysis• Product/Concept Tests• Applied Economic Research• Socio Economic Research (FDI
& WTO issues)• International Trade Relation
and Studies• Technical Barriers to Trade
Consulting• Service Sector Trade
Consutling• Advertisement Effectiveness
Analysis• Large Scale Data Collection
Our Offerings
Why Us?
At ICMR we empower our research projects with an awesome content of strategic intent, which no other market research agency can ever compare. Being enabled with such core consulting competencies, our research assignments are focused on the corporate strategic objectives of our clients rather than on just data collection and interpretation.ICMR provides marketing solutions packaged with great emphasis on the core marketing issues. So, whether it is relationship building with the consumer or launching a new product in the international market, or simple conducting a sales restructuring, ICMR provides invaluable insights from a comprehensive point of view.
To help you in succeeding, we blend consumer understanding with a creative, disciplined and customized approach to market research. We offer a range of solutions-oriented tools that integrate technology, business needs and analytical capabilities to address specific business needs, enabling organizations to plan, analyze and execute successful marketing and sales strategies.
Media Partner: Planman Media
Through its media arm Planman Consulting publishes various fortnightly and monthly magazines namely Business and Economy, 4P’s, The Sunday Indian, Human Factor, The India Economy Review, Strategic Innovators and Need the Dough. ICMR has been involved in extensive researches which are published in these magazines. Few of these researches include:
• India’s 10 Best Business Hotel• 100 Most Powerful Human Beings• India’s Most Valuable Brands• India’s Most Profitable Companies
Who we are?
ICMR was established in the year 1996 to revolutionize the way companies look at research. It was founded by eminent economist and management guru Prof.Arindam Chaudhuri to provide market research services amalgamated with consulting inputs. ICMR is a holistic solution provider from identification of problem areas to implementation of consulting solutions. From market intelligence (product information, competitive strategy and overall market environment) inputs to strategic consulting, ICMR caters to a wide gamut of clients from corporate to government bodies.
Today with various divisions of ICMR we are able to provide end to end research solutions customized according to the requirements of our clients. We have the following divisions at ICMR which are the areas of our specialization:
• BRAND AND CONSUMER RESEARCH• APPLIED ECONOMIC RESEARCH• SOCIAL SECTOR RESEARCH• LARGE SCALE SURVEY• MEDIA RESEARCH
The Human Resource at ICMR comes from a wide spectrum. Industry experts in the panel of ICMR share their strategic intelligent competency in the successful and critical analysis of industry specific projects.
Eight (8) full fledged offices across India and various associate offices in Class B&C cities endow us with unmatched reach and accessibility.
Academic Partner: IIPM
ICMR is a sister concern of The Indian Institute of Planning and Management (IIPM). IIPM was established in 1973 by Dr.M.K Chaudhuri (MSc, DSc, PhD). IIPM quoted as the world’s largest business school by Financial Times, London; is one of the leading schools of India and a pioneer in market research with 9 campuses in 7 cities and with a student base of over seven thousand. A number of research activities have been undertaken in the past by the strategic alliance of IIPM and ICMR.
Social Sector Partner:The Great Indian Dream Foundation
Great Indian Dream Foundation is a social arm of IIPM which was established on 28th March, 2000. GIDF is a collaborative effort between IIPM faculty and its students which works in 300 villages and reaches out to over a million people. The key focus of GIDF are eradicating poverty, increasing employment and promoting health. GIDF and ICMR jointly undertakes research activities in social sector research.
Our Clientele
OGILVY & MATHER, Detroit Office Project“The quality of output was of a VERY HIGH CALIBRE. The report was found IMMENSELY USEFUL by our Detroit branch. What is more noteworthy is that along with research, we have also been provided a complete solution tailor-made to our requirements. We would like to make a special mention of the HIGH LEVEL OF COMMITMENT & INVOLVEMENT exhibited... Ritu Abrol”
SONY“EXCELLENT... VERY BENEFICIAL, UPDATED, VERY KNOWLEDGE ORIENTED & INFORMATIVE... Veenu, A. Mukherjee”
AKAI“...the largest study done in the consumer durable industry for developing our marketing & positioning strategy... We would like to thank you for the WONDERFUL JOB done within a short time... SINCERE, DILIGENT, CONSCIENTIOUS... Basant Pande”
FUJI FILMS“…..we would like to convey that the market research done by your company on the photography market has proved helpful to us in the planning of our marketing techniques. Due to this research we became aware of the activities of our competitors and gave us a clear idea of our standing in the Indian market…..KEEP IT UP……… Kentaro Shiota
AMWAY”HIGHLY EFFECTIVE... FANTASTIC!!!... Realistic approach... The consultants’ combination is BRILLIANT... TERRIFIC!!!... In two words, result oriented... Did their services meet our objectives? DEFINITELY YES... Suresh, S. Razia, Venkatesh, Arindam, B. Sumeet, S. Menon”
WIPRO INFOTECH“... We are pleased to appreciate your efforts in meeting our requirements... We look forward to a continuation of your EXCELLENT SERVICES in the future... B. Basu”
ELECTROLUX“... VERY GOOD!!!... EYE OPENER!!!... Great opportunity to learn the key findings of EXPERTS!!!... Rai, Vikas, S. Harjinder”
CONTRACT ADVERTISING“... FANTASTIC!!!... EXCELLENT!!!... Joy, S. Vyas”
HERO HONDA“... VERY VERY EFFECTIVE... PROVOKING!!!... Babu, A. Upadhyay”
GOODYEAR“... VERY GOOD!!!... VERY USEFUL!!!... We discovered how important Cash Flows are... Sondh, A. Mittal”
CLIENTS
AkaiAlstom
Anchemco (Anand Group)
Arctic Bread
Bates India
Boroplus
Cain Technologies
Carrier Air Conditioner
Castrol
Coca-Cola
Contract Advertising
DaburDixy Chicken
ElectroluxEmami
Essar
Fortis Healthcare
Fuji Films
Galderma
Godfrey Phillips India (GPI)Good Year
Haryana Tourism
Hero Honda
Honeywell
Hudco
Hutch
Hyundai
ICRIER
ILO
Indian Airlines
IOCL-Lubricants Division
IOCL-Fuels
ISID
LML LtdLegato Systems
Mahindra & Mahindra
Max Healthcare
NASSCOM
NCAER
Nike
Nicholas PiramalPCRA
PurolatorRadisson Group
Rajeev Gandhi Foundation
Red Tape
RG’s Restaurant
SIDA
Singer
Snob Restaurant
Sleepwell Enterprise
Sodexo India
SonySwarovski
The Chadha Group
ToyotaUNDP
VOICE
Wipro InfotechWorld Bank
Yale University
HEAD OFFICEICMR, B-27, Qutab Institutional Area, New Delhi - 110016
Ph. 011-41799989, 41799952, 41799987. Mobile: 9891256551Fax: 41799911
e-mail: namita.chhetri@planmanconsulting.comWebsite: www.icmr.net.in
www.planmanconsulting.com
BRANCH OFFICES
NEW DELHI CHENNAI HYDERABAD MUMBAI BANGALORE AHMEDABAD PUNE NEW DELHI
WORLD-CLASS INFRASTRUCTURE
IIPM TowerB-27, Qutab Institutional Area, New Delhi -110016
E-mail : info@iipm.edu ; www.iipm.edu
IIPM Tower,Junction of 32nd Road & S.V. Road,
Bandra (W), Mumbai - 50.
IIPM Tower,419, 100 ft. Road, Koramangala,
Bangalore.
IIPM Tower,6-3-252/2, Erramanzil,
Banjara Hills, Hyderabad.
IIPM Tower,893/4, Bhandarkar Road, Deccan Gymkhana, Pune.
IIPM Tower,19, Inqulab Society. Opp. Sears Tower,
Gulbai Tekra, Off C.G.Road, Ahmedabad.
IIPM Tower,145, Marshall’s Road,
Egmore, Chennai.
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