Emami Company analysis

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Emami Company analysis

Text of Emami Company analysis

  • INCEPTIONDream of two friends that transpired into a conglomerate of 3000 crores

    Dream that brought together close to more than 20000 people under one umbrella

    Dream that started an enterprise venturing into FMCG, Paper, Infrastructure, Health, Bio-diesel

    Dream that span its wings in more than 60 countries


  • MISSIONWe would strive

    To contribute whole heartedly towards the environment and society by integrating our dealers, distributors, retailers and suppliers into the Emami family.To make Emami synonymous with natural beauty and health in the consumers mind.To recruit, develop and motivate the best talents in the country and provide them with an enabling culture.To foster an atmosphere of Knowledge sharing and learning in the organization, at all levels. To operate on a platform of sustainable growth in all products and services To exceed customer expectation with well researched, value-added differentiated quality products which are reliable, effective & fast. To encourage decision taking ability at all levels of the organization. To deliver products and services through the synthesis of modern innovative techniques and time tested methods.

  • ABOUT EMAMI GROUPIt is currently an over Rs 3000 Crores diversified, professional business group into FMCG, Paper, Writing Instruments, Healthcare & Hospitals, Retail Pharmacies, Departmental stores, Bio-diesel and Real Estate & Construction.

    Each business is managed by independent teams comprising rich combination of qualified promoters and dedicated professionals.

    Major companies being :- Emami Limited - Frank Ross Limited - Emami Paper Mills Ltd - Emami Biotech Pvt. Ltd.- CRI Limited - South City Projects LimitedAMRI Limited - Emami Landmark Stores Pvt. Ltd Emami Group has pioneered the revival of sick units in the fields of Paper, Healthcare, FMCG and Pharmacy

    Maintains excellent industrial relationship - never faced a single day strike or work disruption.

  • ABOUT EMAMI LIMITEDEmami Limited, the flagship company of the Group, is a coveted Rs1200 crore business entity , a leading player in the personal and healthcare consumer products industry in India engaged in manufacturing and marketing of health, beauty and personal care products.

  • Systems DepartmentCSD DepartmentOperations DepartmentPurchase DepartmentLogisticsCorporate Business DevelopmentPackaging DepartmentInternational Marketing DepartmentInternal Audit DepartmentFinance & Accounts Department

    Sales Department (Corporate)Human Resource DepartmentLegal DepartmentMarketing DepartmentMedia DepartmentDepot CommercialCorporate CommunicationR & D QA/ QC

  • Emami Group of Companies

  • Manufactures both newsprint and writing/printing paper.Producing best quality newsprints - substituting the imported newsprint.

  • Manufactures ballpen tips. Emami tips are the most popular brand commanding premium over market leaders, Linc, Rotomex etc. Consistent winner of Best Exporters Award since last 3 years from Writing Instruments Organization in India. Most modern factories at Kolkata and Gandhinagar, Gujarat with ISO 9002 accreditation

  • AMRI HOSPITALS, a joint venture with the Government of West Bengal was started in the year 1997-98 with 160 beds. Installed super specialty hospital of 200 beds in 2005

  • Acquired Frank Ross Limited in 1993, formerly a British company established in 1906, with multi location druggists and chemists outlets in Kolkata and Darjeeling.It was a sick unit with effectively one pharmacyToday there are 12 own pharmacies and is planning for franchises also

  • Projects in Hand involving construction of over 10 mn sq ft.Projects include IT Parks, Commercial and residential complexes, SEZs and infrastructure projects South City Projects, a joint venture of Emami is a prestigious mega construction project of over Rs 1200 Crores creating a mini township over 31 acres of land and construction of 3.9 mn sq ft comprising of housing towers, shopping malls, schools, hospital, clubs, gyms etc.

  • Set up a 100000 tpa Bio Diesel Plant in Haldia in foreign technical collaboration. Greenfield project to substitute crude petroleum and conserve foreign exchange apart from earning Carbon Credit

  • Corporate Social ResponsibilitySociety is considered the most important stakeholder at EmamiObjectiveAction Employment for rural unemployed youth Women upliftment Rural Self employment schemes Emami Mobile Traders (EMT) Emami Small Village Shops (SVS) Can start business with Rs 300 Scheme slogan is Sell worth Rs 4000 and earn guaranteed income of Rs 1000 No deposit is taken and unsold stocks taken back, if requiredT raining imparted for improving marketing & selling skills Uniform, raincoat, pullover, cycle, accident insurance cover and rewards given for good performance

    While EMT is targeted at youth, SVS is for women

  • Major Products


  • Brand Ambassadors

  • BTL Activation for Navratna brand, Market survey and research for Edible Oil division, Market research, data collection and analysis for Malai Kesar brand, Competitor data collection and analysis, analysis of retailer feedback and consumer purchase trends for the healthcare segmentField work, Data collection, Data analysis, Market estimation, possible product innovation and presentation of recommendations for Zandu balmPR and Corporate CommunicationsStudents are expected to undertake extensive travelling and will be placed across locations all over India. Male candidates with work experience are preferred. Students should have basic knowledge on MS Office . Students with a passion for marketing and aggressiveness in nature would be more suited for these projects. Students would typically be reporting to the brand managers. In case of the number of interns being too large, the students may report to the brand executives who in turn will report to the brand managers.

  • Rs. 2000/- stipend for the entire project. For outstation candidates travel (inter city)is paid on actual. Any train travel sleeper class allowed. For outstation market work -A maximum of Rs. 215/- (per working day) is paid towards local travel for public transport like bus/auto/metro, phone calls, photocopy. No car/taxi reimbursements are allowed. Market visit in the same city as residence Rs. 90/- daily allowance (per working day). No food or boarding expenses is paid. Locations - Across India