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Post-Click Optimization. Optimized campaign pages boost campaign conversion rates. ion provides post-click optimization software & services. info@ioninteractive.com @ion_interactive. Post-Click Optimization. Campaign-specific pages Message match Pre-conversion segmentation Split testing - PowerPoint PPT Presentation
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Post-Click Optimization
Optimized campaign pages boost campaign conversion rates
ion provides post-click optimization software & servicesinfo@ioninteractive.com@ion_interactive
Post-Click Optimization ✓ Campaign-specific pages
✓ Message match
✓ Pre-conversion segmentation
✓ Split testing
✓ Beyond the page
info@ioninteractive.com@ion_interactive
Differentiate between organic & campaign traffic
info@ioninteractive.com@ion_interactive
Websites enable visitors to go anywhere, from anywhere
info@ioninteractive.com@ion_interactive
Roll out the red carpet for visitors with campaign pages
info@ioninteractive.com@ion_interactive
info@ioninteractive.com@ion_interactive
info@ioninteractive.com@ion_interactive
info@ioninteractive.com@ion_interactive
800%info@ioninteractive.com
@ion_interactive
Organic traffic=optimize for Lowest Common Denominator
(LCD)
Campaign traffic=optimize for the Ad & the Message & the Context
(AMC)info@ioninteractive.com
@ion_interactive
Match your messages & your landing pages
info@ioninteractive.com@ion_interactive
info@ioninteractive.com@ion_interactive
This page is all about a free consultation and doesn’t mention a guide
info@ioninteractive.com@ion_interactive
info@ioninteractive.com@ion_interactive
info@ioninteractive.com@ion_interactive
Use pre-conversion segmentation
info@ioninteractive.com@ion_interactive
All respondents are not the same
info@ioninteractive.com@ion_interactive
‣ Allows respondents to self-identify
‣ Allows you to know who’s clicking your ads and what they are interested in
‣ Signals to the respondent that they’re in the right place and you have something of interest to them
‣ Faster path from click through conversion (takes the burden off the user to ‘discover & convert’)
‣ Relevancy increases odds of conversion
Pre-conversion Pre-conversion segmentationsegmentation
info@ioninteractive.com@ion_interactive
info@ioninteractive.com@ion_interactive
info@ioninteractive.com@ion_interactive
info@ioninteractive.com@ion_interactive
info@ioninteractive.com@ion_interactive
There’s only only way to know There’s only only way to know which horse will win.which horse will win.info@ioninteractive.com
@ion_interactive
Line them up and let them run!Line them up and let them run!
A
Binfo@ioninteractive.com
@ion_interactive
A
B
B converts 300% higher!
info@ioninteractive.com@ion_interactive
A
Binfo@ioninteractive.com
@ion_interactive
A
B
A converts 300% higher!
info@ioninteractive.com@ion_interactive
Think beyond the page
info@ioninteractive.com@ion_interactive
For best results, apply out of the box thinking to your
landing pages
info@ioninteractive.com@ion_interactive
HeadlineSubheadline
BulletsForm
Ho-Hum
info@ioninteractive.com
@ion_interactiveFlash, video, social, oh my!
Copy cat landing page aren’t cool. To compete, you have to differentiate.
1. Differentiate between organic & campaign traffic
2. Message match your messages & landing pages
3. Allow users to segment themselves
4. Test, test and keep on testing
5. Think beyond the pageinfo@ioninteractive.com
@ion_interactive
800%
How did they do it? Optimize click to conversion
(continuity)Beyond the page
Real-time split testingPre-conversion segmentation
Thousands of optimized pagesOffer matching/offer testing
ion’s customers. Conversion rock stars.
12%
3%
info@ioninteractive.com@ion_interactive
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