People are talking about you… But do you know what they’re saying? Laura Solomon Library...

People are talking about you…

But do you know what they’re saying?

Laura Solomon

Library Services Manager

OPLIN

laura@designforthelittleguy.com

An Infopeople WebinarTuesday, April 24, 2013

Less free

The darker side of the Internet

The “norm police”

Digital rap sheet

The Internet is forever.

A different world

SMILE

Traditional listening

What is ORM?

What is

Online

Reputation

Management?

Your library

’s image

Consistency matters

You

’re seen online FIRST

What people say online is #1

New tools for new medium

Why track?

What to track?

?

http://stevefarnsworth.wordpress.com/2013/01/03/top-20-free-social-media-monitoring-tools-for-2013/

Which social dashboard?

Alerts

Google is your friend here.

Tracking your brand

across the net

Is your library rated?

Fundamentally flawed?

Now what?

Don

’t hush

Don

’t make it worse

What else?

• Acknowledge wrongs• Don’t repeat• Don’t ignore

Respond early.

YOU

Be honest.

Offer personal help.

Don

’t create new

personas

Yelp & consequences

True? False?

If the facts are wrong…

Either way, tell!

SOME THINGS

You can do to improve your

library’s rep

Accentuate the positive

ASK

Get the WORD

out

Keep talking

Topatrons

Respond…

• Quickly

• Personally

• Appropriately

What does this mean to me, Laura?

Reputation is priceless.

Keep your eye online

Don’t hide.

Be human.

It’s ongoing

“Remember, if you don’t participate in the story, it will be told without you.”

From “The Transparent Library: Library PR 2.0” by Michael Casey and Michael Stephens, LJ, Oct.15, 2008

Absolutely shameless plug

Questions?

Laura Solomon

laura@designforthelittleguy.com

Twitter: laurasolomon

Blogs:

What Does This Mean to Me, Laura?

(http://www.oplin.org/meanlaura)

Survey and Certificate of Attendance

Please take a minute and fill out our webinar survey. You will find in at:

https://survey.qualtrics.com/SE/?SID=SV_daJzZ4Rtq3VDZpr

Thank you!

Infopeople webinars are supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This

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