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People are talking about you…
But do you know what they’re saying?
Laura Solomon
Library Services Manager
OPLIN
An Infopeople WebinarTuesday, April 24, 2013
Less free
The darker side of the Internet
The “norm police”
Digital rap sheet
The Internet is forever.
A different world
SMILE
Traditional listening
What is ORM?
What is
Online
Reputation
Management?
Your library
’s image
Consistency matters
You
’re seen online FIRST
What people say online is #1
New tools for new medium
Why track?
What to track?
?
http://stevefarnsworth.wordpress.com/2013/01/03/top-20-free-social-media-monitoring-tools-for-2013/
Which social dashboard?
Alerts
Google is your friend here.
Tracking your brand
across the net
Is your library rated?
Fundamentally flawed?
Now what?
Don
’t hush
Don
’t make it worse
What else?
• Acknowledge wrongs• Don’t repeat• Don’t ignore
Respond early.
YOU
Be honest.
Offer personal help.
Don
’t create new
personas
Yelp & consequences
True? False?
If the facts are wrong…
Either way, tell!
SOME THINGS
You can do to improve your
library’s rep
Accentuate the positive
ASK
Get the WORD
out
Keep talking
Topatrons
Respond…
• Quickly
• Personally
• Appropriately
What does this mean to me, Laura?
Reputation is priceless.
Keep your eye online
Don’t hide.
Be human.
It’s ongoing
“Remember, if you don’t participate in the story, it will be told without you.”
From “The Transparent Library: Library PR 2.0” by Michael Casey and Michael Stephens, LJ, Oct.15, 2008
Absolutely shameless plug
Questions?
Laura Solomon
Twitter: laurasolomon
Blogs:
What Does This Mean to Me, Laura?
(http://www.oplin.org/meanlaura)
Survey and Certificate of Attendance
Please take a minute and fill out our webinar survey. You will find in at:
https://survey.qualtrics.com/SE/?SID=SV_daJzZ4Rtq3VDZpr
Thank you!
Infopeople webinars are supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This
material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
