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Fine-Tuning
Laura Solomon Library Services Manager
OPLIN
An Infopeople webinar Thursday, July 12, 2012
Seriously?
http://mashable.com/2011/10/21/facebook-infographic/
Small businesses
0
10
20
30
40
50
60
70
20102011
?Yesterday Today Tomorrow
Profile Page
Has friends Has fans (likes)
Can only go up to 5K friends
No limit on “likes”
No analytics Has Insights
Harder to promote Widgets available
ILLEGAL Legal
Profile Page
NOW what?
Reality sets in…
0%
5%
10%
15%
20%
25%
30%
35%
2010 2012
Users followingbrands
Vanity URL
https://www.facebook.com/oplin.org#!/pages/Your-Public-Library/
173841629326038
versus
http://www.facebook.com/oplin.org
Be complete!
Admin roles
Scheduling posts
What about Questions?
What about custom landing pages? What about custom landing pages?
What’s new in Timeline?
Timeline apps
Pinning & highlighting
Milestones
So…what WORKS?
Think more about
PHOTOS
http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and-dimensions/
Use albums
Time it properly
7 am EST 5 pm
EST 11 pm
EST
Length matters
1. Post 2. Comment 3. Tell us
Use the right words
Focus on visual content
Change it up
Thank one fan in a really BIG way
Don’t be afraid of memes
Promote outside
of Facebook
Things that DON’T work
Automating posts Video/photo contest “Like” blocking Splitting locations
Working with Facebook Insights
Insights overview
Insights by post
Insights--Demographics
Metrics are about the long term
Facebook takes WORK
(Absolutely shameless plug)
Coming Fall 2012
http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon [email protected] http://www.meanlaura.com http://www.slideshare.net/laurasolomon
Thank you!
Stalk me here
Infopeople webinars are supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed
under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.