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Factual – Big Data and Local ADPAI Conference
November 5, 2012
Confidential
Factual Builds Local Datasets
2
62 million entities
50 countries
22 million sources
3 billion inputs
60 million
contributions
Definitive Global Data.
We provide access to definitive global data for web and mobile
apps, mobile advertising, and enterprise solutions.
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Factual Data Comes Crunching Big Data
Highly scalable data stack to aggregate, resolve, cleansed,
normalized, and place data facts
Three main reference sources
Partner/Developer Contributions
Open Web Crawls/APIs
Factual Crawl
User Edits from Factual Powered Apps
• 20 million domains
• +2 billion URLs
• Partner contributions
• User edits
• 62 million place records
• 640 billion facts about
places
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Big Data is About Signals
There are hundreds to thousands of signals on a web page
Page Rank, Anchor Text, Spam Score, Duplicate Text
Signals on the structured data of a Place are more difficult
Place Rank – Factual’s Assessment of a Places Relevance
How many Third Parties have a canonical URL for a place?
Count of references across the web for a place?
How many Apps are searching for a place?
Is there a Wikipedia page – how many edits?
Credit Card data – untapped source of signals
Transactions by location
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To Build Signals, You Need to Know the Place
*
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Factual Crosswalk – Map Between Places
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Factual Derivative Data Products
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Resolve
• Place disambiguation – match place data against Factual Canonical Place IDs
Monetize
• Mapping of third party offer data (Groupon, LivingSocial, Yelp, etc.) to Factual
Places and available through API
• Factual pays out to developers based on conversions
Geopulse
• Factual calculated signals on a geographic point – commercial density, profile
• Third party mapped data to a geographic point – census data
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How Developers Access Factual Data
Flexible, scalable and highly performant API
Geographic queries
Full text search
Advance filters
Downloads that are not divorce from the system
Feeds of Diffs
Keeps data up-to-date
Simple access through APIs and Downloads
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Mobile Ad Targeting
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Factual Data and APIs provide hyper-local ad targeting
capability to deliver relevant high performing ads.
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Partners & Developers
Thousands of Developers Consuming and Contributing Data
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Factual Basics
Employees: ~55 (LA, Palo Alto and Shanghai)
Team: Google, Yahoo!, LinkedIn, Idealab
Financing: $25M in Series A in December ‘10
Investors: Andreessen/Horowitz, Index Ventures, SV Angel,
Esther Dyson, Mårten Mickos
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