Copy of PR 192 Presentation

Presented by: Aifia, Daniela, Gabby, Jordan, Sudayisi

WHO WE ARE NO Animal Testing

Caucasian, Asian, and African American skin colors

Dead Sea Minerals

FOUNDATION

BB CREAM

BRONZER

BLUSH

EYE SHADOW

EYEBROW KIT

LIPSTICK

Our Specific MessagesCaucasians, Asians, and African Americans

Our key messages and slogans for these groups:

“Embrace Your Face”#embraceyourface

“Love Your Look”#loveyourlook

Great messages for all of our consumers: Men and Women

Target Audience

WHY IS AUDIENCE ATTRACTIVE?

STRATEGY

COMpetitive Advantage

VS

PricesOur prices would range between $18-50

From brushes to foundation and foundation sets

Same price range as our competitors

SKILLS & RESOURCES NEEDED

Demand Forecast & Ability to supply

Minerals Formulated for You will

have..● A continuously increasing

demand

● Mineral and organic face

● The health and animal

conscientious make-up is

increasing popularity

Offered through retail and onlineMineralsFORyou.com

pRODUCT- lIFE cYCLE

Introduce and begin advertising fall make-up products first week of September.

Launch fall season products September 25th to introduce the fall season with color.

Reach sales goal and peak.

Prepare advertising and introducing winter collection early December.

Bronze Eyeshadow

Berry red/Plum Lipstick

Introduction

Growth

Maturity

Decline

Flused Cheecks

BrandingBeautiful

Natural

HealthyHigh-end

Customer LoyaltyEst. brand competition

Start small, aim big

Long-time loyalty● Free samples● Online/Mag unbiased

reviews● Online rewards program● Competitive pricing

Advertising1st Stage

Social MediaYoutube tutorials/reviews

InstagramTwitterHashtags

PrintMagazine Ads/Features

Billboard Ads

2nd StageSocial Media

InstagramHashtagsBrand Website

PrintMagazine Ads with

celebsBillboard Ads

TVCommercialsFeatures (GMA & QVC)

Youtube stars:

Keynote speaker:

Department Store Launch Parties

BUDGETINGIncome Statement

For the Year Ending December 2016

Revenue & Gains

Sales Revenue 2,000,000

Less Sales Returns/Allowance (10,000)

Total Revenue 1,990,000

Cost of Goods Sold:

Purchases 500,000

Cost of Goods Sold 350,000

Total Cost of Good Sold

850,000

Gross Margin

1,140,000

Operating Expense

Advertising Cost 10,000

Salaries and Wages 225,000

Packing 10,000

Supplies 15,000

Rent Expense 30,000

Website Expense 22,000

Income Tax and License Expense 35,000 Total Expense 347,000 Net Operating Income 793,000 Other Revenues and Gain

Gains and (Loss) (50,000)Net Income 743,000

GAIN ON INVESTMENTINVESTMENT: $500,000ROI: $(1,140,000-$500,000)/$500,000=1.28

ROI=128%

Evaluation Procedures

1. Surveys

2. Frequency of Mentions/Hashtags on Social Media

3. Contests over social media/ Instagram

4. VIP Rewards Program: MFFY VIP Membership

Thank You!