Using Video For Business

Using Video For Business

WHY VIDEO?First, let’s take a step back and look at the big picture

OUTBOUND MARKETING…

… IS BROKEN

ITS BEEN REPLACED BY INBOUND MARKETING

SEO & PPC Public Relations BloggingOpt-In

Email Lists

Earned Social Media

Video Content

INBOUND MARKETING• Earning attention organically• Responsible for 90%+ of clicks on

the web• Lower average cost to acquire a new

customer• Powered by creativity, talent and

effort• Generates momentum, making

future efforts easier

Rand Fiskin, Moz CEO

SO WHY VIDEO?

VIDEOS ARE PRETTY POPULAR

VIDEOS ARE ENGAGING• Roughly 8.5 in every 10 online users can

be reached through online video marketing

• 84.5% of US Internet users watched online videos in May 2012 (Source: comScore Video Metrix)

VIDEOS ARE EASY TO DIGEST• Easier for most people to retain

information from a video rather than reading it online• More compelling than a webpage• Viewers see personality and passion

• 46% of people say that seeing a product or service mentioned in an online video would encourage them to seek out more information

Brainshark

VIDEOS ARE GREAT FOR SEO• Videos are embeddable and

modular• Those Google crawlers love new

content• Pro Tip: Include transcript

whenever possible

VIDEOS ARE SHARABLE• A shared video can spread like wildfire• Viral videos give brands millions of

impressions• K-Mart – ‘Ship My Pants’ – 18M

views in 2 months; extensive media coverage and social media buzz

• Maximize reach through social media

VIDEOS COMPLIMENT EMAIL• Videos boosts email marketing• Marketers using video in email were

generating 40% higher monthly revenue than those who did not

• Benefits include increased click-through-rates, increased time spent reading the email, increased sharing/forwarding of the email message

Relevancy Group Survey, 6/19/2013

ALL IN ALL, VIDEOS MAKE PEOPLE HAPPY…

LIKE THIS GUY

encourage conversation

AdashmoreCreative.com

info@AdashmoreCreative.com410-667-1723