‘Hub How to…’ ‘How To Use Video Successfully For Your Business’

A Presentation for the Farnham Hub by Chris Towndrow of London Corporate Media

9th February 2015

Information

Inspiration

• Plan• Create• Implement• Measure

• Vision• Idea• Deliver• Execute• Optimise

10 tips

1.Know your business and your audience

• Industry• Hierarchy• Strengths• USP• Demographics• Needs

2.Don’t be blinkered

• Conform vs. challenge• Think long term• Win-win

3.Know your limits

• Positioning• Scripting• Shooting• Editing• Onlining• Getting traffic

4.Think about the goal

• Brand awareness• Thought leadership• Walkthrough• Illustration• Efficiency• Sale• SEO• Platform dependence?

5.Start at the right time

• Business development• IT development• Marketing collateral• PR• Dependencies?

6.Don’t judge yourself

• Audience• Engagement• Message

7.The Upload button ain’t it

• It’s just the start!• It’s a competition• Milk the system

8.Get social

• Facebook & Twitter natively• Care over YouTube priority• Retweet• Embed• Blog

9.Keep your eyes open

• Events• PR• Repurposing• Testimonials• Presentations

10.How am I doing

• Traffic• Hits• Enquiries• Sales

1.Know your business and your audience2.Don’t be blinkered3.Know your limits4.Think about the goal5.Start at the right time6.Don’t judge yourself7.The Upload button ain’t it8.Get social9.Keep your eyes open10.How am I doing

When hiring, ask the right questions… and make sure you are asked the right questions

@LondonCorporate